BEST BUY CO INC (BBY) is a publicly traded company in the Unknown sector. Across all available filings, 43 corporate insiders have executed 1015 transactions totaling $1.9B, demonstrating a bearish sentiment with -$1.8B in net insider flow. The most recent transaction on Dec 13, 2025 involved a transaction of 1,266 shares valued at $0.
No significant insider buying has been recorded for BBY in the recent period.
No significant insider selling has been recorded for BBY in the recent period.
Based on recent SEC filings, insider sentiment for BBY is bearish with an Insider Alignment Score of 2/100 and a net flow of -$1.8B. Insiders are reducing their positions, though this can be driven by factors unrelated to company outlook.
Insider trading at BEST BUY CO INC (BBY) refers to stock transactions made by corporate insiders—executives, directors, and beneficial owners holding more than 10% of the company's shares. These individuals have access to material non-public information and are required by law to report their trades to the SEC within two business days. Currently, 43 insiders are actively trading BBY stock, having executed 1015 transactions in the past 90 days. The most active insider is Richard M. Schulze (Executive), who has made 252 transactions totaling $1.6B.
Get notified when executives and directors at BBY file new Form 4 transactions
Date | Insider | Title | Type | Shares | Price | Value | Flags |
|---|---|---|---|---|---|---|---|
| Dec 13, 2025 | Jitendra Dylan Jadeja Ashok | Executive | Award | 1,266 | $N/A | $0 | |
| Dec 12, 2025 | Scarlett Kathleen | Executive | Payment | 417 | $N/A | $0 | |
| Dec 4, 2025 | Frank Meghan | Executive | Award | 2,007 | $N/A | $0 | |
| Oct 30, 2025 | M. Schulze Richard | Executive | Sale | 74,553 | $84.31 | $6.3M | Large |
| Oct 29, 2025 | M. Schulze Richard | Executive | Sale | 62,834 | $84.14 | $5.3M | Large |
| Oct 28, 2025 | M. Schulze Richard | Executive | Sale | 93,293 | $84.10 | $7.8M | Large |
| Oct 27, 2025 | M. Schulze Richard | Executive | Sale | 104,313 | $84.51 | $8.8M | Large |
| Oct 24, 2025 | M. Schulze Richard | Executive | Sale | 374,164 | $83.24 | $31.1M | Large |
| Oct 21, 2025 | M. Schulze Richard | Executive | Sale | 26,200 | $83.00 | $2.2M | Large |
| Oct 21, 2025 | M. Schulze Richard | Executive | Sale | 299,636 | $82.29 | $24.7M | Large |
| Oct 20, 2025 | M. Schulze Richard | Executive | Sale | 300,000 | $81.02 | $24.3M | Large |
| Oct 20, 2025 | M. Schulze Richard | Executive | Sale | 200,000 | $80.56 | $16.1M | Large |
| Sep 30, 2025 | S. Barry Corie | Executive | Payment | 24,053 | $75.62 | $1.8M | Large |
| Sep 30, 2025 | S. Barry Corie | Executive | Option Exercise | 33,253 | $37.16 | $1.2M | Large |
| Sep 4, 2025 | Watson Mathew | Executive | Sale | 2,018 | $76.76 | $154.9K |
| TYPE | COUNT | VALUE | % |
|---|---|---|---|
Sale(S) | 506 | $1.9B | 93.7% |
Exercise(M) | 88 | $77.7M | 3.9% |
Purchase(P) | 9 | $41.9M | 2.1% |
Payment(F) | 33 | $6.1M | 0.3% |
Award(A) | 273 | $0 | 0.0% |
Gift(G) | 74 | $0 | 0.0% |
Other(J) | 32 | $0 | 0.0% |
Insider selling pressure at BEST BUY CO INC has increased, with 43 insiders executing 1015 transactions across all time. Total sales of $1.9B significantly outpace purchases of $41.9M, resulting in a net outflow of $1.8B. However, 34% of these transactions are pre-scheduled 10b5-1 plans, often used for tax planning or diversification rather than signaling negative outlook.