Amplify Snack Brands, INC (BETR) is a publicly traded company in the Unknown sector. Across all available filings, 35 corporate insiders have executed 301 transactions totaling $1.4B, demonstrating a bullish sentiment with $476.1M in net insider flow. The most recent transaction on Feb 10, 2026 involved a sale of 2,056 shares valued at $57.5K.
No significant insider buying has been recorded for BETR in the recent period.
No significant insider selling has been recorded for BETR in the recent period.
Based on recent SEC filings, insider sentiment for BETR is bullish with an Insider Alignment Score of 67/100 and a net flow of $476.1M. Insiders are accumulating shares, which historically signals confidence in the company's future performance.
Insider trading at Amplify Snack Brands, INC (BETR) refers to stock transactions made by corporate insiders—executives, directors, and beneficial owners holding more than 10% of the company's shares. These individuals have access to material non-public information and are required by law to report their trades to the SEC within two business days. Currently, 35 insiders are actively trading BETR stock, having executed 301 transactions in the past 90 days. The most active insider is Merger Sub Inc. Alphabet (Executive), who has made 1 transactions totaling $920.9M.
Get notified when executives and directors at BETR file new Form 4 transactions
Date | Insider | Title | Type | Shares | Price | Value | Flags |
|---|---|---|---|---|---|---|---|
| Feb 10, 2026 | M. Smith Chad | Pres & COO, Better Mortgage | Sale | 2,056 | $27.98 | $57.5K | C-Suite |
| Feb 6, 2026 | M. Smith Chad | Pres & COO, Better Mortgage | Option Exercise | 5,000 | $N/A | $0 | C-Suite |
| Feb 6, 2026 | M. Smith Chad | Pres & COO, Better Mortgage | Payment | 2,944 | $26.68 | $78.5K | C-Suite |
| Feb 6, 2026 | M. Smith Chad | Pres & COO, Better Mortgage | Option Exercise | 5,000 | $N/A | $0 | C-Suite |
| Feb 3, 2026 | M. Smith Chad | Pres & COO, Better Mortgage | Sale | 3,097 | $27.06 | $83.8K | C-Suite |
| Feb 1, 2026 | M. Smith Chad | Pres & COO, Better Mortgage | Option Exercise | 4,833 | $N/A | $0 | C-Suite |
| Feb 1, 2026 | M. Smith Chad | Pres & COO, Better Mortgage | Payment | 1,736 | $30.31 | $52.6K | C-Suite |
| Feb 1, 2026 | M. Smith Chad | Pres & COO, Better Mortgage | Option Exercise | 4,833 | $N/A | $0 | C-Suite |
| Feb 1, 2026 | Tuffin Paula | General Counsel and CCO | Option Exercise | 3,166 | $N/A | $0 | |
| Feb 1, 2026 | Tuffin Paula | General Counsel and CCO | Payment | 1,240 | $30.31 | $37.6K | |
| Feb 1, 2026 | Tuffin Paula | General Counsel and CCO | Option Exercise | 3,166 | $N/A | $0 | |
| Feb 1, 2026 | Calamari Nicholas J. | CAO and Senior Counsel | Option Exercise | 3,166 | $N/A | $0 | |
| Feb 1, 2026 | Calamari Nicholas J. | CAO and Senior Counsel | Payment | 1,373 | $30.31 | $41.6K | |
| Feb 1, 2026 | Calamari Nicholas J. | CAO and Senior Counsel | Option Exercise | 3,166 | $N/A | $0 | |
| Feb 1, 2026 | Garg Vishal | Executive | Option Exercise | 3,166 | $N/A | $0 |
| TYPE | COUNT | VALUE | % |
|---|---|---|---|
Purchase(P) | 6 | $921.2M | 48.9% |
Disposition(D) | 17 | $515.1M | 27.3% |
Sale(S) | 129 | $445.1M | 23.6% |
Payment(F) | 42 | $3.4M | 0.2% |
Exercise(M) | 51 | $0 | 0.0% |
Conversion(C) | 21 | $0 | 0.0% |
Other(J) | 13 | $0 | 0.0% |
Award(A) | 21 | $0 | 0.0% |
Gift(G) | 1 | $0 | 0.0% |
Insiders at Amplify Snack Brands, INC are accumulating shares at an accelerated pace. With 35 insiders making 301 transactions totaling $921.2M in purchases versus $445.1M in sales, the net buying activity of $476.1M signals strong executive confidence. Merger Sub Inc. Alphabet (Executive) leads the buying activity with $920.9M in transactions across all time.