BREAD FINANCIAL HOLDINGS, INC. (BFH) is a publicly traded company in the Unknown sector. Across all available filings, 18 corporate insiders have executed 362 transactions totaling $49.9M, demonstrating a bearish sentiment with -$6.0M in net insider flow. The most recent transaction on Feb 18, 2026 involved a transaction of 1,310 shares valued at $96.6K.
No significant insider buying has been recorded for BFH in the recent period.
No significant insider selling has been recorded for BFH in the recent period.
Based on recent SEC filings, insider sentiment for BFH is bearish with an Insider Alignment Score of 44/100 and a net flow of -$6.0M. Insiders are reducing their positions, though this can be driven by factors unrelated to company outlook.
Insider trading at BREAD FINANCIAL HOLDINGS, INC. (BFH) refers to stock transactions made by corporate insiders—executives, directors, and beneficial owners holding more than 10% of the company's shares. These individuals have access to material non-public information and are required by law to report their trades to the SEC within two business days. Currently, 18 insiders are actively trading BFH stock, having executed 362 transactions in the past 90 days. The most active insider is Creek Asset Management Inc. Turtle (Executive), who has made 239 transactions totaling $48.9M.
Get notified when executives and directors at BFH file new Form 4 transactions
Date | Insider | Title | Type | Shares | Price | Value | Flags |
|---|---|---|---|---|---|---|---|
| Feb 18, 2026 | Bryan Campbell Jonathan | SVP, Chief Accounting Officer | Payment | 1,310 | $73.74 | $96.6K | |
| Feb 17, 2026 | Bryan Campbell Jonathan | SVP, Chief Accounting Officer | Payment | 2,951 | $73.05 | $215.6K | |
| Feb 17, 2026 | Bryan Campbell Jonathan | SVP, Chief Accounting Officer | Award | 5,183 | $N/A | $0 | |
| Jan 15, 2026 | C. Gerspach John | Executive | Award | 499 | $N/A | $0 | |
| Dec 11, 2025 | J. Andretta Ralph | Executive | Payment | 4,116 | $73.62 | $303.0K | |
| Dec 11, 2025 | E. Greer Valerie | Executive | Payment | 1,256 | $73.62 | $92.5K | |
| Dec 11, 2025 | L. Motes Joseph III | Executive | Payment | 346 | $73.62 | $25.5K | |
| Oct 15, 2025 | C. Gerspach John | Executive | Award | 670 | $N/A | $0 | |
| Jul 30, 2025 | J. Fawcett John | Executive | Purchase | 927 | $61.79 | $57.3K | |
| Jul 30, 2025 | J. Fawcett John | Executive | Purchase | 100 | $61.80 | $6.2K | |
| Jul 15, 2025 | C. Gerspach John | Executive | Award | 671 | $N/A | $0 | |
| Aug 12, 2024 | J. Fawcett John | Executive | Purchase | 2,000 | $49.82 | $99.6K | |
| Jul 15, 2024 | S. Beberman Perry | Executive | Payment | 3,673 | $48.72 | $178.9K | |
| Jul 15, 2024 | C. Gerspach John | Executive | Award | 887 | $N/A | $0 | |
| Jul 15, 2024 | Lakhwara Praniti | Executive | Award | 2,820 | $N/A | $0 |
| TYPE | COUNT | VALUE | % |
|---|---|---|---|
Sale(S) | 162 | $27.9M | 50.1% |
Purchase(P) | 87 | $22.0M | 39.5% |
Payment(F) | 39 | $5.8M | 10.4% |
Award(A) | 74 | $0 | 0.0% |
Insider activity at BREAD FINANCIAL HOLDINGS, INC. shows mixed signals across all time. While $22.0M in purchases indicates some executive confidence,$27.9M in sales balances the picture, resulting in a modest net flow of -$6.0M.18 insiders have been active, with no strong directional conviction evident in the aggregate data. The most active insider, Creek Asset Management Inc. Turtle, has transacted $48.9M during this period.