BLUEFLY INC (BFLY) is a publicly traded company in the Unknown sector. Across all available filings, 62 corporate insiders have executed 344 transactions totaling $74.4M, demonstrating a bullish sentiment with $17.3M in net insider flow. The most recent transaction on Jan 8, 2026 involved a sale of 335,834 shares valued at $1.4M.
No significant insider buying has been recorded for BFLY in the recent period.
No significant insider selling has been recorded for BFLY in the recent period.
Based on recent SEC filings, insider sentiment for BFLY is bullish with an Insider Alignment Score of 62/100 and a net flow of $17.3M. Insiders are accumulating shares, which historically signals confidence in the company's future performance.
Insider trading at BLUEFLY INC (BFLY) refers to stock transactions made by corporate insiders—executives, directors, and beneficial owners holding more than 10% of the company's shares. These individuals have access to material non-public information and are required by law to report their trades to the SEC within two business days. Currently, 62 insiders are actively trading BFLY stock, having executed 344 transactions in the past 90 days. The most active insider is George Soros (Executive), who has made 21 transactions totaling $43.3M.
Get notified when executives and directors at BFLY file new Form 4 transactions
Date | Insider | Title | Type | Shares | Price | Value | Flags |
|---|---|---|---|---|---|---|---|
| Jan 8, 2026 | M. Rothberg Jonathan | Executive | Sale | 335,834 | $4.18 | $1.4M | Large |
| Jan 7, 2026 | N. Doherty John | EVP, CFO | Sale | 60,182 | $3.98 | $239.5K | C-Suite |
| Jan 7, 2026 | M. Rothberg Jonathan | Executive | Sale | 452,729 | $4.14 | $1.9M | Large |
| Jan 6, 2026 | M. Rothberg Jonathan | Executive | Sale | 351,617 | $4.03 | $1.4M | Large |
| Jan 5, 2026 | Ku Victor | Chief Technology Officer | Sale | 35,968 | $3.82 | $137.4K | C-Suite |
| Dec 26, 2025 | M. Rothberg Jonathan | Executive | Sale | 14,911 | $4.01 | $59.8K | |
| Dec 24, 2025 | M. Rothberg Jonathan | Executive | Sale | 2,673 | $4.00 | $10.7K | |
| Dec 23, 2025 | M. Rothberg Jonathan | Executive | Sale | 44,781 | $4.01 | $179.6K | |
| Dec 16, 2025 | M. Rothberg Jonathan | Executive | Sale | 50,360 | $3.14 | $158.1K | |
| Dec 16, 2025 | M. Rothberg Jonathan | Executive | Sale | 196,662 | $3.14 | $617.5K | Large |
| Dec 16, 2025 | M. Rothberg Jonathan | Executive | Sale | 37,964 | $3.14 | $119.2K | |
| Dec 15, 2025 | Louise Phanstiel S. | Executive | Purchase | 185,261 | $3.08 | $570.6K | Large |
| Dec 15, 2025 | M. Rothberg Jonathan | Executive | Sale | 601,308 | $3.16 | $1.9M | Large |
| Dec 12, 2025 | M. Rothberg Jonathan | Executive | Sale | 82,262 | $3.08 | $253.4K | |
| Dec 12, 2025 | M. Rothberg Jonathan | Executive | Sale | 111,031 | $3.08 | $342.0K |
| TYPE | COUNT | VALUE | % |
|---|---|---|---|
Conversion(C) | 20 | $80.7M | 45.1% |
Purchase(P) | 24 | $45.9M | 25.6% |
Sale(S) | 95 | $28.5M | 15.9% |
Award(A) | 132 | $15.9M | 8.9% |
Other(J) | 23 | $4.6M | 2.6% |
Exercise(M) | 24 | $1.8M | 1.0% |
Payment(F) | 19 | $1.6M | 0.9% |
Disposition(D) | 4 | $4.5K | 0.0% |
Exercise (Options)(X) | 3 | $0 | 0.0% |
Insiders at BLUEFLY INC are accumulating shares at an accelerated pace. With 62 insiders making 344 transactions totaling $45.9M in purchases versus $28.5M in sales, the net buying activity of $17.3M signals strong executive confidence. George Soros (Executive) leads the buying activity with $43.3M in transactions across all time.