Celsius Holdings, Inc. (CELH) is a publicly traded company in the Unknown sector. Across all available filings, 30 corporate insiders have executed 769 transactions totaling $2.9B, demonstrating a bearish sentiment with -$2.8B in net insider flow. The most recent transaction on Jan 21, 2026 involved a transaction of 120,000 shares valued at $0.
No significant insider buying has been recorded for CELH in the recent period.
No significant insider selling has been recorded for CELH in the recent period.
Based on recent SEC filings, insider sentiment for CELH is bearish with an Insider Alignment Score of 1/100 and a net flow of -$2.8B. Insiders are reducing their positions, though this can be driven by factors unrelated to company outlook.
Insider trading at Celsius Holdings, Inc. (CELH) refers to stock transactions made by corporate insiders—executives, directors, and beneficial owners holding more than 10% of the company's shares. These individuals have access to material non-public information and are required by law to report their trades to the SEC within two business days. Currently, 30 insiders are actively trading CELH stock, having executed 769 transactions in the past 90 days. The most active insider is William H. Milmoe (Executive), who has made 217 transactions totaling $1.4B.
Get notified when executives and directors at CELH file new Form 4 transactions
Date | Insider | Title | Type | Shares | Price | Value | Flags |
|---|---|---|---|---|---|---|---|
| Jan 21, 2026 | Desantis Dean | Executive | Other | 120,000 | $N/A | $0 | |
| Jan 21, 2026 | Desantis Dean | Executive | Other | 120,000 | $38.79 | $4.7M | Large |
| Jan 21, 2026 | Desantis Deborah | Executive | Other | 120,000 | $N/A | $0 | |
| Jan 21, 2026 | Desantis Deborah | Executive | Other | 120,000 | $38.79 | $4.7M | Large |
| Jan 21, 2026 | H. Milmoe William | Executive | Other | 120,000 | $N/A | $0 | |
| Jan 21, 2026 | H. Milmoe William | Executive | Other | 120,000 | $38.79 | $4.7M | Large |
| Jan 20, 2026 | Desantis Dean | Executive | Other | 120,000 | $N/A | $0 | |
| Jan 20, 2026 | Desantis Dean | Executive | Other | 120,000 | $38.79 | $4.7M | Large |
| Jan 20, 2026 | Desantis Deborah | Executive | Other | 120,000 | $N/A | $0 | |
| Jan 20, 2026 | Desantis Deborah | Executive | Other | 120,000 | $38.79 | $4.7M | Large |
| Jan 20, 2026 | H. Milmoe William | Executive | Other | 120,000 | $N/A | $0 | |
| Jan 20, 2026 | H. Milmoe William | Executive | Other | 120,000 | $38.79 | $4.7M | Large |
| Jan 16, 2026 | Desantis Dean | Executive | Other | 120,000 | $N/A | $0 | |
| Jan 16, 2026 | Desantis Dean | Executive | Other | 120,000 | $38.79 | $4.7M | Large |
| Jan 16, 2026 | Desantis Deborah | Executive | Other | 120,000 | $N/A | $0 |
| TYPE | COUNT | VALUE | % |
|---|---|---|---|
Sale(S) | 293 | $2.8B | 67.4% |
Other(J) | 210 | $1.2B | 28.8% |
Exercise (Options)(X) | 10 | $71.0M | 1.7% |
Conversion(C) | 15 | $46.7M | 1.1% |
Purchase(P) | 25 | $28.5M | 0.7% |
Payment(F) | 47 | $6.7M | 0.2% |
Exercise(M) | 30 | $5.4M | 0.1% |
Award(A) | 78 | $795.4K | 0.0% |
Gift(G) | 53 | $0 | 0.0% |
Will Acquisition(W) | 2 | $0 | 0.0% |
Other(O) | 6 | $0 | 0.0% |
Insider selling pressure at Celsius Holdings, Inc. has increased, with 30 insiders executing 769 transactions across all time. Total sales of $2.8B significantly outpace purchases of $28.5M, resulting in a net outflow of $2.8B. This selling activity appears largely discretionary, which may warrant closer attention from investors.