DOLLAR GENERAL CORP (DG) is a publicly traded company in the Unknown sector. Across all available filings, 51 corporate insiders have executed 1020 transactions totaling $10.2B, demonstrating a bearish sentiment with -$10.2B in net insider flow. The most recent transaction on Feb 4, 2026 involved a transaction of 1,439 shares valued at $0.
No significant insider buying has been recorded for DG in the recent period.
No significant insider selling has been recorded for DG in the recent period.
Based on recent SEC filings, insider sentiment for DG is bearish with an Insider Alignment Score of 0/100 and a net flow of -$10.2B. Insiders are reducing their positions, though this can be driven by factors unrelated to company outlook.
Insider trading at DOLLAR GENERAL CORP (DG) refers to stock transactions made by corporate insiders—executives, directors, and beneficial owners holding more than 10% of the company's shares. These individuals have access to material non-public information and are required by law to report their trades to the SEC within two business days. Currently, 51 insiders are actively trading DG stock, having executed 1020 transactions in the past 90 days. The most active insider is Holdings L.p. Buck (Executive), who has made 8 transactions totaling $2.6B.
Get notified when executives and directors at DG file new Form 4 transactions
Date | Insider | Title | Type | Shares | Price | Value | Flags |
|---|---|---|---|---|---|---|---|
| Feb 4, 2026 | P. Rowland David | Executive | Award | 1,439 | $N/A | $0 | |
| Dec 19, 2025 | D. Wheeler Bryan | Executive | Option Exercise | 6,583 | $92.98 | $612.1K | Large |
| Dec 19, 2025 | D. Wheeler Bryan | Executive | Sale | 9,776 | $135.32 | $1.3M | Large |
| Dec 19, 2025 | D. Wheeler Bryan | Executive | Option Exercise | 3,193 | $90.37 | $288.6K | |
| Dec 16, 2025 | Taylor Rhonda | Executive | Sale | 7,500 | $134.89 | $1.0M | Large |
| Dec 16, 2025 | J. West Roderick | Executive | Sale | 2,282 | $133.35 | $304.3K | |
| Dec 16, 2025 | J. West Roderick | Executive | Option Exercise | 2,382 | $125.81 | $299.7K | |
| Dec 12, 2025 | C. Elliott Anita | Executive | Sale | 2,516 | $132.52 | $333.4K | |
| Dec 12, 2025 | C. Elliott Anita | Executive | Option Exercise | 2,516 | $84.67 | $213.0K | |
| Dec 11, 2025 | R. Wenkoff Carman | Executive | Sale | 19,166 | $132.01 | $2.5M | Large |
| Dec 11, 2025 | N. Herrmann Tracey | Executive | Sale | 4,850 | $131.39 | $637.2K | Large |
| Dec 10, 2025 | N. Herrmann Tracey | Executive | Option Exercise | 6,000 | $73.02 | $438.1K | |
| Dec 10, 2025 | N. Herrmann Tracey | Executive | Option Exercise | 6,583 | $92.98 | $612.1K | Large |
| Dec 10, 2025 | N. Herrmann Tracey | Executive | Sale | 12,583 | $125.07 | $1.6M | Large |
| Dec 8, 2025 | C. Taylor Emily | Executive | Award | 2,052 | $N/A | $0 |
| TYPE | COUNT | VALUE | % |
|---|---|---|---|
Sale(S) | 269 | $10.2B | 92.2% |
Other(J) | 12 | $564.6M | 5.1% |
Exercise(M) | 154 | $192.2M | 1.7% |
Payment(F) | 177 | $101.9M | 0.9% |
Purchase(P) | 45 | $8.2M | 0.1% |
Disposition(D) | 82 | $5.4K | 0.0% |
Small Acquisition(L) | 1 | $953 | 0.0% |
Award(A) | 272 | $0 | 0.0% |
Gift(G) | 7 | $0 | 0.0% |
Will Acquisition(W) | 1 | $0 | 0.0% |
Insider selling pressure at DOLLAR GENERAL CORP has increased, with 51 insiders executing 1020 transactions across all time. Total sales of $10.2B significantly outpace purchases of $8.2M, resulting in a net outflow of $10.2B. This selling activity appears largely discretionary, which may warrant closer attention from investors.