FLOWERS FOODS INC (FLO) is a publicly traded company in the Unknown sector. Across all available filings, 49 corporate insiders have executed 1014 transactions totaling $126.1M, demonstrating a bearish sentiment with -$117.9M in net insider flow. The most recent transaction on Jan 1, 2026 involved a transaction of 7,196 shares valued at $0.
No significant insider buying has been recorded for FLO in the recent period.
No significant insider selling has been recorded for FLO in the recent period.
Based on recent SEC filings, insider sentiment for FLO is bearish with an Insider Alignment Score of 3/100 and a net flow of -$117.9M. Insiders are reducing their positions, though this can be driven by factors unrelated to company outlook.
Insider trading at FLOWERS FOODS INC (FLO) refers to stock transactions made by corporate insiders—executives, directors, and beneficial owners holding more than 10% of the company's shares. These individuals have access to material non-public information and are required by law to report their trades to the SEC within two business days. Currently, 49 insiders are actively trading FLO stock, having executed 1014 transactions in the past 90 days. The most active insider is George E. Deese (Executive), who has made 79 transactions totaling $102.8M.
Get notified when executives and directors at FLO file new Form 4 transactions
Date | Insider | Title | Type | Shares | Price | Value | Flags |
|---|---|---|---|---|---|---|---|
| Jan 1, 2026 | T. Spear James | Executive | Option Exercise | 7,196 | $N/A | $0 | |
| Jan 1, 2026 | T. Spear James | Executive | Award | 1,146 | $N/A | $0 | |
| Jan 1, 2026 | T. Spear James | Executive | Option Exercise | 7,196 | $N/A | $0 | |
| Jan 1, 2026 | D. Smith Joanne | Executive | Award | 9,191 | $N/A | $0 | |
| Dec 15, 2025 | Jameson Mcfadden William | Executive | Gift | 272 | $N/A | $0 | |
| Dec 15, 2025 | Jameson Mcfadden William | Executive | Gift | 1,363 | $N/A | $0 | |
| Dec 15, 2025 | Jameson Mcfadden William | Executive | Gift | 1,363 | $N/A | $0 | |
| Dec 15, 2025 | Jameson Mcfadden William | Executive | Gift | 1,363 | $N/A | $0 | |
| Dec 15, 2025 | Jameson Mcfadden William | Executive | Gift | 1,363 | $N/A | $0 | |
| Dec 3, 2025 | T. Stith Melvin | Executive | Purchase | 456.16 | $10.90 | $5.0K | |
| Nov 25, 2025 | Varnedoe Heeth IV | Executive | Gift | 6,000 | $N/A | $0 | |
| Sep 25, 2025 | Mcmullian Ryals | Executive | Sale | 350,000 | $12.83 | $4.5M | Large |
| Sep 12, 2025 | T. Stith Melvin | Executive | Gift | 3,575 | $N/A | $0 | |
| Sep 9, 2025 | Cox Cindy | Executive | Sale | 3,600 | $15.00 | $54.0K | |
| Sep 12, 2024 | E. Deese George | Executive | Gift | 5,000 | $N/A | $0 |
| TYPE | COUNT | VALUE | % |
|---|---|---|---|
Sale(S) | 132 | $122.0M | 44.1% |
Exercise(M) | 299 | $78.3M | 28.3% |
Gift(G) | 227 | $39.4M | 14.2% |
Payment(F) | 173 | $32.5M | 11.7% |
Purchase(P) | 31 | $4.1M | 1.5% |
Other(J) | 12 | $142.6K | 0.1% |
Discretionary(I) | 5 | $119.3K | 0.0% |
Disposition(D) | 1 | $58.3K | 0.0% |
Award(A) | 132 | $0 | 0.0% |
Will Acquisition(W) | 2 | $0 | 0.0% |
Insider selling pressure at FLOWERS FOODS INC has increased, with 49 insiders executing 1014 transactions across all time. Total sales of $122.0M significantly outpace purchases of $4.1M, resulting in a net outflow of $117.9M. This selling activity appears largely discretionary, which may warrant closer attention from investors.