FRESH BRANDS INC (FRSH) is a publicly traded company in the Unknown sector. Across all available filings, 51 corporate insiders have executed 1083 transactions totaling $451.7M, demonstrating a bearish sentiment with -$34.1M in net insider flow. The most recent transaction on Feb 3, 2026 involved a transaction of 265,119 shares valued at $0.
No significant insider buying has been recorded for FRSH in the recent period.
No significant insider selling has been recorded for FRSH in the recent period.
Based on recent SEC filings, insider sentiment for FRSH is bearish with an Insider Alignment Score of 46/100 and a net flow of -$34.1M. Insiders are reducing their positions, though this can be driven by factors unrelated to company outlook.
Insider trading at FRESH BRANDS INC (FRSH) refers to stock transactions made by corporate insiders—executives, directors, and beneficial owners holding more than 10% of the company's shares. These individuals have access to material non-public information and are required by law to report their trades to the SEC within two business days. Currently, 51 insiders are actively trading FRSH stock, having executed 1083 transactions in the past 90 days. The most active insider is Rathnagirish Mathrubootham (Executive), who has made 83 transactions totaling $152.3M.
Get notified when executives and directors at FRSH file new Form 4 transactions
Date | Insider | Title | Type | Shares | Price | Value | Flags |
|---|---|---|---|---|---|---|---|
| Feb 3, 2026 | Woodside Dennis | Executive | Award | 265,119 | $N/A | $0 | |
| Feb 3, 2026 | Sloat Tyler | Chief Financial & Oper Officer | Award | 110,466 | $N/A | $0 | C-Suite |
| Feb 3, 2026 | Yamamoto Mika | Chief Integr Cust Growth Offcr | Award | 90,140 | $N/A | $0 | |
| Jan 6, 2026 | Lawrence Philippa | Chief Accounting Officer | Sale | 765 | $11.61 | $8.9K | |
| Jan 2, 2026 | Lawrence Philippa | Chief Accounting Officer | Award | 120,870 | $N/A | $0 | |
| Jan 2, 2026 | Lawrence Philippa | Chief Accounting Officer | Payment | 2,333 | $11.60 | $27.1K | |
| Jan 2, 2026 | Woodside Dennis | Executive | Award | 725,221 | $N/A | $0 | |
| Jan 2, 2026 | Sloat Tyler | Chief Financial & Oper Officer | Award | 340,854 | $N/A | $0 | C-Suite |
| Jan 2, 2026 | Flower Johanna | Executive | Award | 856 | $N/A | $0 | |
| Jan 2, 2026 | Nelson Zachary | Executive | Award | 906 | $N/A | $0 | |
| Jan 2, 2026 | S. Austin Roxanne | Executive | Award | 1,289 | $N/A | $0 | |
| Jan 2, 2026 | H. Taylor Jennifer | Executive | Award | 785 | $N/A | $0 | |
| Dec 5, 2025 | Yamamoto Mika | Executive | Sale | 15,012 | $13.00 | $195.2K | |
| Dec 2, 2025 | Lawrence Philippa | Executive | Sale | 5,846 | $12.06 | $70.5K | |
| Dec 1, 2025 | Mathrubootham Rathnagirish | Executive | Payment | 12,508 | $11.85 | $148.2K |
| TYPE | COUNT | VALUE | % |
|---|---|---|---|
Sale(S) | 211 | $242.9M | 40.3% |
Purchase(P) | 185 | $208.8M | 34.7% |
Payment(F) | 171 | $81.7M | 13.6% |
Tender(U) | 15 | $57.4M | 9.5% |
Other(J) | 85 | $11.2M | 1.9% |
Award(A) | 131 | $150.0K | 0.0% |
Disposition(D) | 2 | $90.8K | 0.0% |
Conversion(C) | 283 | $0 | 0.0% |
Insider activity at FRESH BRANDS INC shows mixed signals across all time. While $208.8M in purchases indicates some executive confidence,$242.9M in sales balances the picture, resulting in a modest net flow of -$34.1M.51 insiders have been active, with no strong directional conviction evident in the aggregate data. The most active insider, Rathnagirish Mathrubootham, has transacted $152.3M during this period.