GREEN MOUNTAIN COFFEE ROASTERS INC

GREEN MOUNTAIN COFFEE ROASTERS INC insiders are currently net sellers of GMCR stock, showing bearish sentiment over the past 90 days. Total sales of $3.0B outpace purchases of $1.1B, creating a net outflow of $1.8B.

GREEN MOUNTAIN COFFEE ROASTERS INC has 39 active insiders who have filed SEC Form 4 transactions in the past 90 days. Industries Atlantic (Executive) leads with 16 transactions totaling $3.5B. Robert P. Stiller (Executive) follows with 79 transactions worth $455.4M. Open-market purchases require insiders to invest their own capital, demonstrating genuine conviction.

The Insider Alignment Score measures the ratio of buying to selling activity on a 0-100 scale. GREEN MOUNTAIN COFFEE ROASTERS INC's current score of 28/100 indicates bearish insider sentiment. Scores below 40 indicate selling pressure exceeds buying. Insider selling often reflects diversification needs, tax optimization, or estate planning.

The most recent insider transaction occurred on Mar 3, 2016, when D. Carlini Barbara (Executive) disposed of 18,726 shares at $92.00 per share for $1.7M. This appears to be a discretionary trade.

Based on SEC Form 4 filings from the past 90 days, GMCR insider trading sentiment is currently bearish with an Alignment Score of 28/100. The negative net flow of $1.8B shows more selling than buying. However, 0% of recent transactions are 10b5-1 scheduled trades.

SEC Form 4 is the primary disclosure mechanism for insider trading at publicly traded companies like GREEN MOUNTAIN COFFEE ROASTERS INC. Corporate insiders must file within two business days of any transaction, making it one of the most timely sources of executive sentiment. At GMCR, we track all Form 4 filings—currently showing 906 transactions from 39 insiders over 90 days.

A 10b5-1 plan allows GREEN MOUNTAIN COFFEE ROASTERS INC executives to pre-schedule stock sales when they don't possess material non-public information. At GMCR, approximately 0% of recent transactions are 10b5-1 trades. Most trading activity at GMCR appears discretionary, making insider signals more meaningful.

You can monitor GREEN MOUNTAIN COFFEE ROASTERS INC (GMCR) insider trading activity on this page, which updates within hours of new SEC Form 4 filings. We track all 39 active insiders and provide real-time transaction feeds, the Alignment Score, 10b5-1 vs. discretionary breakdowns, and direct links to SEC EDGAR filings.

Our Alignment Score measures the ratio of insider buying to selling on a scale of 0-100. A score above 70 indicates strong bullish sentiment, while below 30 suggests bearish activity. GREEN MOUNTAIN COFFEE ROASTERS INC's current score of 28/100 indicates bearish sentiment with significant insider selling pressure. This is calculated from $1.1B in purchases versus $3.0B in sales over 90 days, resulting in a net flow of -$1.8B.

SEC Form 4 filings are mandatory reports that GREEN MOUNTAIN COFFEE ROASTERS INC insiders must submit within 2 business days. Each filing includes the insider's name, relationship, transaction type, shares, and price. Transaction codes: P (purchase), S (sale), A (award), M (option exercise), G (gift). At GMCR, the most common type is "D" with 25 occurrences. The most recent Form 4 was filed on Mar 3, 2016 by D. Carlini Barbara.

Rule 10b5-1 allows corporate insiders to establish pre-scheduled trading plans when they don't possess material non-public information. At GREEN MOUNTAIN COFFEE ROASTERS INC, approximately 0% of recent transactions are executed under 10b5-1 plans, while 100% appear to be discretionary trades. The low percentage means most insider activity at GMCR represents discretionary decisions with more informational value.