GrowGeneration Corp. (GRWG) is a publicly traded company in the Unknown sector. Across all available filings, 16 corporate insiders have executed 304 transactions totaling $89.9M, demonstrating a bearish sentiment with -$84.0M in net insider flow. The most recent transaction on Dec 15, 2025 involved a transaction of 50,000 shares valued at $0.
No significant insider buying has been recorded for GRWG in the recent period.
No significant insider selling has been recorded for GRWG in the recent period.
Based on recent SEC filings, insider sentiment for GRWG is bearish with an Insider Alignment Score of 3/100 and a net flow of -$84.0M. Insiders are reducing their positions, though this can be driven by factors unrelated to company outlook.
Insider trading at GrowGeneration Corp. (GRWG) refers to stock transactions made by corporate insiders—executives, directors, and beneficial owners holding more than 10% of the company's shares. These individuals have access to material non-public information and are required by law to report their trades to the SEC within two business days. Currently, 16 insiders are actively trading GRWG stock, having executed 304 transactions in the past 90 days. The most active insider is Darren Lampert (Executive), who has made 59 transactions totaling $28.6M.
Get notified when executives and directors at GRWG file new Form 4 transactions
Date | Insider | Title | Type | Shares | Price | Value | Flags |
|---|---|---|---|---|---|---|---|
| Dec 15, 2025 | Lampert Darren | Executive | Award | 50,000 | $N/A | $0 | |
| Dec 15, 2025 | Salaman Michael | Executive | Award | 50,000 | $N/A | $0 | |
| Dec 15, 2025 | Kevin Sanders Gregory | Executive | Award | 21,375 | $N/A | $0 | |
| Dec 15, 2025 | Kevin Sanders Gregory | Executive | Award | 2,671 | $N/A | $0 | |
| Nov 13, 2025 | Lampert Darren | Executive | Sale | 56,540 | $1.61 | $91.0K | |
| Nov 12, 2025 | Lampert Darren | Executive | Sale | 70,280 | $1.74 | $122.3K | |
| Sep 22, 2025 | Aiello Stephen | Executive | Purchase | 133,334 | $1.66 | $221.3K | |
| Sep 18, 2025 | L. Adams Eula | Executive | Award | 25,000 | $N/A | $0 | |
| Sep 18, 2025 | Aiello Stephen | Executive | Award | 20,000 | $N/A | $0 | |
| Sep 18, 2025 | Carter Starlett | Executive | Award | 20,000 | $N/A | $0 | |
| Sep 27, 2024 | L. Adams Eula | Executive | Award | 25,000 | $N/A | $0 | |
| Sep 27, 2024 | Aiello Stephen | Executive | Award | 20,000 | $N/A | $0 | |
| Sep 27, 2024 | Carter Starlett | Executive | Award | 20,000 | $N/A | $0 | |
| Aug 27, 2024 | L. Adams Eula | Executive | Purchase | 25,000 | $2.02 | $50.5K | |
| Aug 15, 2024 | Aiello Stephen | Executive | Purchase | 48,916 | $2.03 | $99.3K |
| TYPE | COUNT | VALUE | % |
|---|---|---|---|
Sale(S) | 170 | $86.9M | 77.2% |
Award(A) | 58 | $12.1M | 10.7% |
Payment(F) | 12 | $5.1M | 4.6% |
Exercise(M) | 31 | $5.0M | 4.5% |
Purchase(P) | 14 | $2.9M | 2.6% |
Exercise (Options)(X) | 2 | $453.5K | 0.4% |
Gift(G) | 9 | $0 | 0.0% |
Other(J) | 8 | $0 | 0.0% |
Insider selling pressure at GrowGeneration Corp. has increased, with 16 insiders executing 304 transactions across all time. Total sales of $86.9M significantly outpace purchases of $2.9M, resulting in a net outflow of $84.0M. This selling activity appears largely discretionary, which may warrant closer attention from investors.