Honest Company, Inc. (HNST) is a publicly traded company in the Unknown sector. Across all available filings, 40 corporate insiders have executed 297 transactions totaling $676.0M, demonstrating a bearish sentiment with -$675.6M in net insider flow. The most recent transaction on Jan 1, 2026 involved a transaction of 29,418 shares valued at $80.0K.
No significant insider buying has been recorded for HNST in the recent period.
No significant insider selling has been recorded for HNST in the recent period.
Based on recent SEC filings, insider sentiment for HNST is bearish with an Insider Alignment Score of 0/100 and a net flow of -$675.6M. Insiders are reducing their positions, though this can be driven by factors unrelated to company outlook.
Insider trading at Honest Company, Inc. (HNST) refers to stock transactions made by corporate insiders—executives, directors, and beneficial owners holding more than 10% of the company's shares. These individuals have access to material non-public information and are required by law to report their trades to the SEC within two business days. Currently, 40 insiders are actively trading HNST stock, having executed 297 transactions in the past 90 days. The most active insider is Scott Arnold Dahnke (Executive), who has made 7 transactions totaling $312.3M.
Get notified when executives and directors at HNST file new Form 4 transactions
Date | Insider | Title | Type | Shares | Price | Value | Flags |
|---|---|---|---|---|---|---|---|
| Jan 1, 2026 | Hartung Jack | Executive | Award | 29,418 | $2.72 | $80.0K | |
| Jan 1, 2026 | J. Bayne Katie | Executive | Award | 27,580 | $2.72 | $75.0K | |
| Jan 1, 2026 | Gentile Susan | Executive | Award | 28,499 | $2.72 | $77.5K | |
| Nov 21, 2025 | Barton Katherine | Executive | Sale | 5,049 | $2.53 | $12.8K | |
| Nov 20, 2025 | L. Ball Dorria | Executive | Sale | 4,767 | $2.60 | $12.4K | |
| Nov 20, 2025 | Barton Katherine | Executive | Sale | 28,896 | $2.60 | $75.1K | |
| Nov 20, 2025 | Mayle Jonathan | Executive | Sale | 4,722 | $2.60 | $12.3K | |
| Nov 20, 2025 | Sheehey Brendan | Executive | Sale | 11,849 | $2.60 | $30.8K | |
| Nov 20, 2025 | Sternweis Thomas | Executive | Sale | 5,071 | $2.60 | $13.2K | |
| Nov 20, 2025 | Vernon Carla | Executive | Sale | 97,505 | $2.60 | $253.5K | |
| Nov 20, 2025 | Winchell Stephen | Executive | Sale | 10,595 | $2.60 | $27.5K | |
| Aug 21, 2025 | Barton Katherine | Executive | Sale | 4,969 | $3.63 | $18.0K | |
| Aug 20, 2025 | Winchell Stephen | Executive | Sale | 10,841 | $3.65 | $39.6K | |
| Aug 20, 2025 | Barton Katherine | Executive | Sale | 29,433 | $3.65 | $107.4K | |
| Aug 20, 2025 | Sheehey Brendan | Executive | Sale | 12,059 | $3.65 | $44.0K |
| TYPE | COUNT | VALUE | % |
|---|---|---|---|
Sale(S) | 143 | $675.8M | 99.5% |
Award(A) | 102 | $1.8M | 0.3% |
Exercise(M) | 12 | $1.0M | 0.1% |
Purchase(P) | 4 | $238.5K | 0.0% |
Disposition(D) | 1 | $91.5K | 0.0% |
Other(J) | 14 | $72.5K | 0.0% |
Payment(F) | 4 | $43.1K | 0.0% |
Conversion(C) | 17 | $0 | 0.0% |
Insider selling pressure at Honest Company, Inc. has increased, with 40 insiders executing 297 transactions across all time. Total sales of $675.8M significantly outpace purchases of $238.5K, resulting in a net outflow of $675.6M. This selling activity appears largely discretionary, which may warrant closer attention from investors.