HARLEY DAVIDSON INC (HOG) is a publicly traded company in the Unknown sector. Across all available filings, 61 corporate insiders have executed 1066 transactions totaling $118.2M, demonstrating a bearish sentiment with -$91.8M in net insider flow. The most recent transaction on Feb 17, 2026 involved a transaction of 742 shares valued at $15.2K.
No significant insider buying has been recorded for HOG in the recent period.
No significant insider selling has been recorded for HOG in the recent period.
Based on recent SEC filings, insider sentiment for HOG is bearish with an Insider Alignment Score of 11/100 and a net flow of -$91.8M. Insiders are reducing their positions, though this can be driven by factors unrelated to company outlook.
Insider trading at HARLEY DAVIDSON INC (HOG) refers to stock transactions made by corporate insiders—executives, directors, and beneficial owners holding more than 10% of the company's shares. These individuals have access to material non-public information and are required by law to report their trades to the SEC within two business days. Currently, 61 insiders are actively trading HOG stock, having executed 1066 transactions in the past 90 days. The most active insider is Keith E. Wandell (Executive), who has made 45 transactions totaling $50.2M.
Get notified when executives and directors at HOG file new Form 4 transactions
Date | Insider | Title | Type | Shares | Price | Value | Flags |
|---|---|---|---|---|---|---|---|
| Feb 17, 2026 | Koval Glen | SVP Motorcycle Development | Payment | 742 | $20.42 | $15.2K | |
| Feb 17, 2026 | Koval Glen | SVP Motorcycle Development | Award | 2,287 | $N/A | $0 | |
| Feb 17, 2026 | J. Krause Paul | Chief Legal Officer | Payment | 1,766 | $20.42 | $36.1K | |
| Feb 17, 2026 | J. Krause Paul | Chief Legal Officer | Award | 3,757 | $N/A | $0 | |
| Feb 17, 2026 | R. Root Jonathan | CFO and CCO | Payment | 821 | $20.42 | $16.8K | C-Suite |
| Feb 17, 2026 | R. Root Jonathan | CFO and CCO | Award | 2,800 | $N/A | $0 | C-Suite |
| Feb 17, 2026 | Termaat Tori | Chief Human Resources Officer | Payment | 1,239 | $20.42 | $25.3K | |
| Feb 17, 2026 | Termaat Tori | Chief Human Resources Officer | Award | 2,538 | $N/A | $0 | |
| Feb 9, 2026 | Andrew Beck Bryan | Executive | Option Exercise | 398 | $N/A | $0 | |
| Feb 9, 2026 | Andrew Beck Bryan | Executive | Payment | 135 | $20.49 | $2.8K | |
| Feb 9, 2026 | Andrew Beck Bryan | Executive | Option Exercise | 398 | $N/A | $0 | |
| Feb 9, 2026 | Koval Glen | SVP Motorcycle Development | Option Exercise | 968 | $N/A | $0 | |
| Feb 9, 2026 | Koval Glen | SVP Motorcycle Development | Payment | 362 | $20.49 | $7.4K | |
| Feb 9, 2026 | Koval Glen | SVP Motorcycle Development | Option Exercise | 968 | $N/A | $0 | |
| Feb 9, 2026 | J. Krause Paul | Chief Legal Officer | Option Exercise | 1,590 | $N/A | $0 |
| TYPE | COUNT | VALUE | % |
|---|---|---|---|
Sale(S) | 152 | $105.0M | 53.1% |
Exercise(M) | 382 | $40.7M | 20.5% |
Payment(F) | 355 | $34.1M | 17.2% |
Purchase(P) | 27 | $13.2M | 6.7% |
Other(J) | 13 | $2.7M | 1.3% |
Award(A) | 113 | $2.2M | 1.1% |
Discretionary(I) | 4 | $157.1K | 0.1% |
Gift(G) | 20 | $0 | 0.0% |
Insider selling pressure at HARLEY DAVIDSON INC has increased, with 61 insiders executing 1066 transactions across all time. Total sales of $105.0M significantly outpace purchases of $13.2M, resulting in a net outflow of $91.8M. This selling activity appears largely discretionary, which may warrant closer attention from investors.