HUBSPOT INC (HUBS) is a publicly traded company in the Unknown sector. Across all available filings, 20 corporate insiders have executed 1051 transactions totaling $541.9M, demonstrating a bearish sentiment with -$525.1M in net insider flow. The most recent transaction on Feb 4, 2026 involved a sale of 841 shares valued at $200.2K.
No significant insider buying has been recorded for HUBS in the recent period.
No significant insider selling has been recorded for HUBS in the recent period.
Based on recent SEC filings, insider sentiment for HUBS is bearish with an Insider Alignment Score of 2/100 and a net flow of -$525.1M. Insiders are reducing their positions, though this can be driven by factors unrelated to company outlook.
Insider trading at HUBSPOT INC (HUBS) refers to stock transactions made by corporate insiders—executives, directors, and beneficial owners holding more than 10% of the company's shares. These individuals have access to material non-public information and are required by law to report their trades to the SEC within two business days. Currently, 20 insiders are actively trading HUBS stock, having executed 1051 transactions in the past 90 days. The most active insider is Brian Halligan (Executive), who has made 369 transactions totaling $293.4M.
Get notified when executives and directors at HUBS file new Form 4 transactions
Date | Insider | Title | Type | Shares | Price | Value | Flags |
|---|---|---|---|---|---|---|---|
| Feb 4, 2026 | Ashley Fisher Erika | Chief Legal Officer | Sale | 841 | $238.01 | $200.2K | |
| Feb 3, 2026 | Ashley Fisher Erika | Chief Legal Officer | Sale | 589 | $251.88 | $148.4K | |
| Jan 20, 2026 | Halligan Brian | Executive | Sale | 8,500 | $303.38 | $2.6M | Large |
| Dec 16, 2025 | Halligan Brian | Executive | Sale | 8,500 | $366.99 | $3.1M | Large |
| Dec 12, 2025 | Shah Dharmesh | Executive | Option Exercise | 19,990 | $40.59 | $811.4K | Large |
| Dec 12, 2025 | Shah Dharmesh | Executive | Gift | 15,464 | $N/A | $0 | |
| Dec 1, 2025 | Shah Dharmesh | Executive | Payment | 225 | $373.40 | $84.0K | |
| Dec 1, 2025 | Bueker Kathryn | Executive | Payment | 404 | $373.40 | $150.9K | |
| Dec 1, 2025 | Rangan Yamini | Executive | Payment | 1,028 | $373.40 | $383.9K | |
| Dec 1, 2025 | Halligan Brian | Executive | Payment | 158 | $373.40 | $59.0K | |
| Nov 18, 2025 | Halligan Brian | Executive | Sale | 8,500 | $368.11 | $3.1M | Large |
| Nov 3, 2025 | Halligan Brian | Executive | Option Exercise | 235 | $490.47 | $115.3K | |
| Nov 3, 2025 | Halligan Brian | Executive | Sale | 235 | $493.30 | $115.9K | |
| Nov 3, 2025 | Shih Clara | Executive | Award | 310 | $N/A | $0 | |
| Oct 21, 2025 | Halligan Brian | Executive | Option Exercise | 263 | $383.13 | $100.8K |
| TYPE | COUNT | VALUE | % |
|---|---|---|---|
Sale(S) | 641 | $533.5M | 83.8% |
Payment(F) | 228 | $79.3M | 12.5% |
Exercise(M) | 69 | $15.3M | 2.4% |
Purchase(P) | 18 | $8.4M | 1.3% |
Gift(G) | 9 | $0 | 0.0% |
Award(A) | 85 | $0 | 0.0% |
Disposition(D) | 1 | $0 | 0.0% |
Insider selling pressure at HUBSPOT INC has increased, with 20 insiders executing 1051 transactions across all time. Total sales of $533.5M significantly outpace purchases of $8.4M, resulting in a net outflow of $525.1M. This selling activity appears largely discretionary, which may warrant closer attention from investors.