BABYUNIVERSE, INC. (KIDS) is a publicly traded company in the Unknown sector. Across all available filings, 32 corporate insiders have executed 336 transactions totaling $20.6M, demonstrating a bearish sentiment with -$16.8M in net insider flow. The most recent transaction on Dec 29, 2025 involved a transaction of 1,600 shares valued at $0.
No significant insider buying has been recorded for KIDS in the recent period.
No significant insider selling has been recorded for KIDS in the recent period.
Based on recent SEC filings, insider sentiment for KIDS is bearish with an Insider Alignment Score of 9/100 and a net flow of -$16.8M. Insiders are reducing their positions, though this can be driven by factors unrelated to company outlook.
Insider trading at BABYUNIVERSE, INC. (KIDS) refers to stock transactions made by corporate insiders—executives, directors, and beneficial owners holding more than 10% of the company's shares. These individuals have access to material non-public information and are required by law to report their trades to the SEC within two business days. Currently, 32 insiders are actively trading KIDS stock, having executed 336 transactions in the past 90 days. The most active insider is Mark C. Throdahl (Executive), who has made 33 transactions totaling $6.5M.
Get notified when executives and directors at KIDS file new Form 4 transactions
Date | Insider | Title | Type | Shares | Price | Value | Flags |
|---|---|---|---|---|---|---|---|
| Dec 29, 2025 | R. Bailey David | Executive | Gift | 1,600 | $N/A | $0 | |
| Nov 10, 2025 | Laine Fischer Kelly | Executive | Award | 4,345 | $N/A | $0 | |
| Aug 21, 2025 | Hite Fred | Executive | Purchase | 5,076 | $19.41 | $98.5K | |
| Aug 21, 2024 | J. Gerritzen Daniel | Executive | Sale | 10,000 | $29.30 | $293.0K | |
| Jun 11, 2024 | R. Bailey David | Executive | Award | 90,395 | $N/A | $0 | |
| Jun 11, 2024 | Hite Fred | Executive | Award | 57,018 | $N/A | $0 | |
| Jun 11, 2024 | A. Odle Gregory | Executive | Award | 34,901 | $N/A | $0 | |
| Jun 11, 2024 | C. Throdahl Mark | Executive | Award | 21,623 | $N/A | $0 | |
| Jun 11, 2024 | W. Hauser Joseph | Executive | Award | 37,936 | $N/A | $0 | |
| Jun 11, 2024 | J. Gerritzen Daniel | Executive | Award | 34,901 | $N/A | $0 | |
| Jun 10, 2024 | Ruf Harold | Executive | Gift | 2,766 | $N/A | $0 | |
| Jun 10, 2024 | Ruf Harold | Executive | Gift | 2,766 | $N/A | $0 | |
| May 28, 2024 | R. Pelizzon David | Executive | Award | 2,766 | $N/A | $0 | |
| May 28, 2024 | W. Hughes Bryan | Executive | Award | 2,766 | $N/A | $0 | |
| May 28, 2024 | D. Schlotterback Terry | Executive | Award | 2,766 | $N/A | $0 |
| TYPE | COUNT | VALUE | % |
|---|---|---|---|
Sale(S) | 99 | $18.7M | 77.0% |
Purchase(P) | 45 | $1.9M | 7.8% |
Award(A) | 119 | $1.5M | 6.1% |
Exercise(M) | 26 | $1.2M | 4.9% |
Payment(F) | 7 | $1.0M | 4.2% |
Gift(G) | 24 | $0 | 0.0% |
Exercise (Options)(X) | 3 | $0 | 0.0% |
Other(J) | 7 | $0 | 0.0% |
Conversion(C) | 6 | $0 | 0.0% |
Insider selling pressure at BABYUNIVERSE, INC. has increased, with 32 insiders executing 336 transactions across all time. Total sales of $18.7M significantly outpace purchases of $1.9M, resulting in a net outflow of $16.8M. This selling activity appears largely discretionary, which may warrant closer attention from investors.