Lifevantage Corp (LFVN) is a publicly traded company in the Unknown sector. Across all available filings, 44 corporate insiders have executed 650 transactions totaling $3.3M, demonstrating a bearish sentiment with -$413.4K in net insider flow. The most recent transaction on Jan 1, 2026 involved a transaction of 1,527 shares valued at $9.4K.
No significant insider buying has been recorded for LFVN in the recent period.
No significant insider selling has been recorded for LFVN in the recent period.
Based on recent SEC filings, insider sentiment for LFVN is bearish with an Insider Alignment Score of 44/100 and a net flow of -$413.4K. Insiders are reducing their positions, though this can be driven by factors unrelated to company outlook.
Insider trading at Lifevantage Corp (LFVN) refers to stock transactions made by corporate insiders—executives, directors, and beneficial owners holding more than 10% of the company's shares. These individuals have access to material non-public information and are required by law to report their trades to the SEC within two business days. Currently, 44 insiders are actively trading LFVN stock, having executed 650 transactions in the past 90 days. The most active insider is Darren Jay Jensen (Executive), who has made 35 transactions totaling $4.6M.
Get notified when executives and directors at LFVN file new Form 4 transactions
Date | Insider | Title | Type | Shares | Price | Value | Flags |
|---|---|---|---|---|---|---|---|
| Jan 1, 2026 | Aure Carl | Chief Financial Officer | Payment | 1,527 | $6.16 | $9.4K | C-Suite |
| Jan 1, 2026 | R. Fife Steven | Executive | Payment | 9,169 | $6.16 | $56.5K | |
| Jan 1, 2026 | Neufeld Alissa | General Counsel | Payment | 1,445 | $6.16 | $8.9K | |
| Jan 1, 2026 | Cunningham Kristen | Chief Sales Officer | Payment | 1,926 | $6.16 | $11.9K | |
| Dec 23, 2025 | Thompson Todd | Executive | Payment | 601 | $6.23 | $3.7K | |
| Dec 15, 2025 | Lewis Darwin | Executive | Purchase | 805 | $6.54 | $5.3K | |
| Nov 25, 2025 | A. Beindorff Michael | Executive | Gift | 7,819 | $N/A | $0 | |
| Nov 25, 2025 | A. Beindorff Michael | Executive | Gift | 7,819 | $N/A | $0 | |
| Nov 19, 2025 | A. Beindorff Michael | Executive | Sale | 12,607 | $6.42 | $80.9K | |
| Nov 7, 2025 | A. Beindorff Michael | Executive | Sale | 1,000 | $7.33 | $7.3K | |
| Nov 7, 2025 | A. Beindorff Michael | Executive | Sale | 35,000 | $6.92 | $242.2K | |
| Nov 6, 2025 | Lewis Darwin | Executive | Award | 13,531 | $7.76 | $105.0K | |
| Nov 6, 2025 | Dayton Judd | Executive | Award | 13,531 | $7.76 | $105.0K | |
| Nov 6, 2025 | A. Beindorff Michael | Executive | Award | 13,531 | $7.76 | $105.0K | |
| Nov 6, 2025 | B. Greer Raymond | Executive | Award | 13,531 | $7.76 | $105.0K |
| TYPE | COUNT | VALUE | % |
|---|---|---|---|
Payment(F) | 173 | $10.8M | 56.3% |
Award(A) | 155 | $3.7M | 19.1% |
Sale(S) | 35 | $1.8M | 9.6% |
Purchase(P) | 122 | $1.4M | 7.4% |
Exercise(M) | 132 | $803.5K | 4.2% |
Conversion(C) | 3 | $599.4K | 3.1% |
Exercise (Options)(X) | 3 | $59.1K | 0.3% |
Gift(G) | 21 | $0 | 0.0% |
Disposition(D) | 6 | $0 | 0.0% |
Insider activity at Lifevantage Corp shows mixed signals across all time. While $1.4M in purchases indicates some executive confidence,$1.8M in sales balances the picture, resulting in a modest net flow of -$413.4K.44 insiders have been active, with no strong directional conviction evident in the aggregate data. The most active insider, Darren Jay Jensen, has transacted $4.6M during this period.