lululemon athletica inc. (LULU) is a publicly traded company in the Unknown sector. Across all available filings, 49 corporate insiders have executed 1014 transactions totaling $6.1B, demonstrating a bearish sentiment with -$6.1B in net insider flow. The most recent transaction on Dec 19, 2025 involved a transaction of 6,500 shares valued at $0.
No significant insider buying has been recorded for LULU in the recent period.
No significant insider selling has been recorded for LULU in the recent period.
Based on recent SEC filings, insider sentiment for LULU is bearish with an Insider Alignment Score of 0/100 and a net flow of -$6.1B. Insiders are reducing their positions, though this can be driven by factors unrelated to company outlook.
Insider trading at lululemon athletica inc. (LULU) refers to stock transactions made by corporate insiders—executives, directors, and beneficial owners holding more than 10% of the company's shares. These individuals have access to material non-public information and are required by law to report their trades to the SEC within two business days. Currently, 49 insiders are actively trading LULU stock, having executed 1014 transactions in the past 90 days. The most active insider is Dennis J. Wilson (Executive), who has made 273 transactions totaling $2.3B.
Get notified when executives and directors at LULU file new Form 4 transactions
Date | Insider | Title | Type | Shares | Price | Value | Flags |
|---|---|---|---|---|---|---|---|
| Dec 19, 2025 | A. M. Morfitt Martha | Executive | Gift | 6,500 | $N/A | $0 | |
| Dec 17, 2025 | A. M. Morfitt Martha | Executive | Award | 3,608 | $N/A | $0 | |
| Dec 16, 2025 | Burgoyne Celeste | Executive | Sale | 1,906 | $203.48 | $387.8K | |
| Dec 16, 2025 | Burgoyne Celeste | Executive | Sale | 11,605 | $204.08 | $2.4M | Large |
| Dec 15, 2025 | Neuburger Nicole | Executive | Award | 6,059 | $N/A | $0 | |
| Dec 15, 2025 | Frank Meghan | Executive | Award | 9,695 | $N/A | $0 | |
| Dec 15, 2025 | Frank Meghan | Executive | Award | 1,212 | $N/A | $0 | |
| Dec 15, 2025 | Maestrini Andre | Executive | Award | 9,695 | $N/A | $0 | |
| Dec 15, 2025 | Maestrini Andre | Executive | Award | 1,212 | $N/A | $0 | |
| Sep 30, 2025 | Neuburger Nicole | Executive | Sale | 615 | $178.00 | $109.5K | |
| Sep 9, 2025 | Das Ranju | Executive | Award | 6,176 | $N/A | $0 | |
| Jun 27, 2025 | Mcdonald Calvin | Executive | Option Exercise | 35,355 | $136.67 | $4.8M | Large |
| Jun 27, 2025 | Mcdonald Calvin | Executive | Sale | 21,977 | $235.54 | $5.2M | Large |
| Jun 27, 2025 | Mcdonald Calvin | Executive | Sale | 5,072 | $236.33 | $1.2M | Large |
| Sep 26, 2024 | Neuburger Nicole | Executive | Sale | 486 | $269.59 | $131.0K |
| TYPE | COUNT | VALUE | % |
|---|---|---|---|
Sale(S) | 361 | $6.1B | 97.9% |
Payment(F) | 159 | $64.2M | 1.0% |
Exercise(M) | 186 | $37.6M | 0.6% |
Award(A) | 208 | $15.1M | 0.2% |
Purchase(P) | 10 | $9.9M | 0.2% |
Disposition(D) | 1 | $5.3M | 0.1% |
Gift(G) | 18 | $0 | 0.0% |
Conversion(C) | 65 | $0 | 0.0% |
Other(J) | 6 | $0 | 0.0% |
Insider selling pressure at lululemon athletica inc. has increased, with 49 insiders executing 1014 transactions across all time. Total sales of $6.1B significantly outpace purchases of $9.9M, resulting in a net outflow of $6.1B. This selling activity appears largely discretionary, which may warrant closer attention from investors.