MARTHA STEWART LIVING OMNIMEDIA INC
MSOTicker | Value | Shares | Price | Security | Type | Insider | Title | Return | Flags | Date |
|---|---|---|---|---|---|---|---|---|---|---|
| No transactions found | ||||||||||
Insider trading at MARTHA STEWART LIVING OMNIMEDIA INC (MSO) refers to stock transactions executed by corporate insiders—officers, directors, and shareholders owning more than 10% of the company. Over the past 90 days, 52 insiders have filed 880 transactions totaling $25.3M in trading activity. The most active insider is Martha Stewart (Executive), contributing $7.9M across 80 transactions.
MARTHA STEWART LIVING OMNIMEDIA INC insiders are currently net sellers of MSO stock, showing bearish sentiment over the past 90 days. Total sales of $18.1M outpace purchases of $7.3M, creating a net outflow of $10.8M.
MARTHA STEWART LIVING OMNIMEDIA INC has 52 active insiders who have filed SEC Form 4 transactions in the past 90 days. Martha Stewart (Executive) leads with 80 transactions totaling $7.9M. Charles Koppelman (Executive) follows with 252 transactions worth $6.6M. Open-market purchases require insiders to invest their own capital, demonstrating genuine conviction.
The Insider Alignment Score measures the ratio of buying to selling activity on a 0-100 scale. MARTHA STEWART LIVING OMNIMEDIA INC's current score of 29/100 indicates bearish insider sentiment. Scores below 40 indicate selling pressure exceeds buying. Insider selling often reflects diversification needs, tax optimization, or estate planning.
The most recent insider transaction occurred on Jan 29, 2021, when M. Bacro Sacha (Executive) disposed of 976.73 shares at $88.54 per share for $86.5K. This appears to be a discretionary trade.
Based on SEC Form 4 filings from the past 90 days, MSO insider trading sentiment is currently bearish with an Alignment Score of 29/100. The negative net flow of $10.8M shows more selling than buying. However, 0% of recent transactions are 10b5-1 scheduled trades.
SEC Form 4 is the primary disclosure mechanism for insider trading at publicly traded companies like MARTHA STEWART LIVING OMNIMEDIA INC. Corporate insiders must file within two business days of any transaction, making it one of the most timely sources of executive sentiment. At MSO, we track all Form 4 filings—currently showing 880 transactions from 52 insiders over 90 days.
A 10b5-1 plan allows MARTHA STEWART LIVING OMNIMEDIA INC executives to pre-schedule stock sales when they don't possess material non-public information. At MSO, approximately 0% of recent transactions are 10b5-1 trades. Most trading activity at MSO appears discretionary, making insider signals more meaningful.
You can monitor MARTHA STEWART LIVING OMNIMEDIA INC (MSO) insider trading activity on this page, which updates within hours of new SEC Form 4 filings. We track all 52 active insiders and provide real-time transaction feeds, the Alignment Score, 10b5-1 vs. discretionary breakdowns, and direct links to SEC EDGAR filings.
Insider trading at MARTHA STEWART LIVING OMNIMEDIA INC (MSO) refers to stock transactions made by corporate insiders—executives, directors, and beneficial owners holding more than 10% of shares. These individuals must report trades to the SEC within two business days. Currently, 52 insiders are actively trading MSO stock, having executed 880 transactions in the past 90 days. The most active insider is Martha Stewart (Executive), with 80 transactions totaling $7.9M.
Our Alignment Score measures the ratio of insider buying to selling on a scale of 0-100. A score above 70 indicates strong bullish sentiment, while below 30 suggests bearish activity. MARTHA STEWART LIVING OMNIMEDIA INC's current score of 29/100 indicates bearish sentiment with significant insider selling pressure. This is calculated from $7.3M in purchases versus $18.1M in sales over 90 days, resulting in a net flow of -$10.8M.
SEC Form 4 filings are mandatory reports that MARTHA STEWART LIVING OMNIMEDIA INC insiders must submit within 2 business days. Each filing includes the insider's name, relationship, transaction type, shares, and price. Transaction codes: P (purchase), S (sale), A (award), M (option exercise), G (gift). At MSO, the most common type is "D" with 25 occurrences. The most recent Form 4 was filed on Jan 29, 2021 by M. Bacro Sacha.
Rule 10b5-1 allows corporate insiders to establish pre-scheduled trading plans when they don't possess material non-public information. At MARTHA STEWART LIVING OMNIMEDIA INC, approximately 0% of recent transactions are executed under 10b5-1 plans, while 100% appear to be discretionary trades. The low percentage means most insider activity at MSO represents discretionary decisions with more informational value.
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