NATIONAL RESEARCH CORP (NRC) is a publicly traded company in the Unknown sector. Across all available filings, 16 corporate insiders have executed 320 transactions totaling $465.7M, demonstrating a bearish sentiment with -$465.6M in net insider flow. The most recent transaction on Jan 5, 2026 involved a transaction of 9,145 shares valued at $0.
No significant insider buying has been recorded for NRC in the recent period.
No significant insider selling has been recorded for NRC in the recent period.
Based on recent SEC filings, insider sentiment for NRC is bearish with an Insider Alignment Score of 0/100 and a net flow of -$465.6M. Insiders are reducing their positions, though this can be driven by factors unrelated to company outlook.
Insider trading at NATIONAL RESEARCH CORP (NRC) refers to stock transactions made by corporate insiders—executives, directors, and beneficial owners holding more than 10% of the company's shares. These individuals have access to material non-public information and are required by law to report their trades to the SEC within two business days. Currently, 16 insiders are actively trading NRC stock, having executed 320 transactions in the past 90 days. The most active insider is Trust Under Agreement 10/24/18 K/i/e (Executive), who has made 26 transactions totaling $259.4M.
Get notified when executives and directors at NRC file new Form 4 transactions
Date | Insider | Title | Type | Shares | Price | Value | Flags |
|---|---|---|---|---|---|---|---|
| Jan 5, 2026 | D. Hays Michael | Executive | Option Exercise | 9,145 | $N/A | $0 | |
| Jan 5, 2026 | D. Hays Michael | Executive | Option Exercise | 9,145 | $15.23 | $139.3K | |
| Dec 29, 2025 | R. Harrison Shane | EVP & Chief Financial Officer | Payment | 21,271 | $18.66 | $396.9K | C-Suite |
| Dec 15, 2025 | Hrdy Helen | Executive | Payment | 11,244 | $17.64 | $198.3K | |
| Dec 15, 2025 | Hrdy Helen | Executive | Option Exercise | 12,346 | $15.23 | $188.0K | |
| Sep 29, 2025 | R. Harrison Shane | Executive | Award | 172,000 | $N/A | $0 | |
| Jul 31, 2025 | Nicole Freeman Jordan | Executive | Purchase | 771 | $12.97 | $10.0K | |
| Mar 27, 2024 | N. Nunnelly John | Executive | Option Exercise | 9,259 | $14.95 | $138.4K | |
| Mar 27, 2024 | N. Nunnelly John | Executive | Payment | 3,487 | $39.70 | $138.4K | |
| Mar 1, 2024 | Trust Common Property | Executive | Sale | 598,653 | $40.54 | $24.3M | Large |
| Jan 5, 2024 | Trust Amandla Mk | Executive | Sale | 2,614 | $40.20 | $105.1K | |
| Jan 4, 2024 | Trust Amandla Mk | Executive | Sale | 4,600 | $41.22 | $189.6K | |
| Jan 3, 2024 | Trust Amandla Mk | Executive | Sale | 120,139 | $41.77 | $5.0M | Large |
| Jan 3, 2024 | Trust Common Property | Executive | Sale | 364,625 | $41.53 | $15.1M | Large |
| Jan 2, 2024 | Trust Amandla Mk | Executive | Sale | 180,500 | $40.21 | $7.3M | Large |
| TYPE | COUNT | VALUE | % |
|---|---|---|---|
Sale(S) | 250 | $465.7M | 95.3% |
Payment(F) | 20 | $13.4M | 2.7% |
Exercise(M) | 30 | $9.2M | 1.9% |
Other(J) | 1 | $599.1K | 0.1% |
Purchase(P) | 1 | $10.0K | 0.0% |
Award(A) | 1 | $0 | 0.0% |
Gift(G) | 17 | $0 | 0.0% |
Insider selling pressure at NATIONAL RESEARCH CORP has increased, with 16 insiders executing 320 transactions across all time. Total sales of $465.7M significantly outpace purchases of $10.0K, resulting in a net outflow of $465.6M. This selling activity appears largely discretionary, which may warrant closer attention from investors.