PRINCIPAL FINANCIAL GROUP INC (PFG) is a publicly traded company in the Unknown sector. Across all available filings, 43 corporate insiders have executed 1088 transactions totaling $86.8M, demonstrating a bearish sentiment with -$80.4M in net insider flow. The most recent transaction on Feb 23, 2026 involved a transaction of 3,504 shares valued at $0.
No significant insider buying has been recorded for PFG in the recent period.
No significant insider selling has been recorded for PFG in the recent period.
Based on recent SEC filings, insider sentiment for PFG is bearish with an Insider Alignment Score of 4/100 and a net flow of -$80.4M. Insiders are reducing their positions, though this can be driven by factors unrelated to company outlook.
Insider trading at PRINCIPAL FINANCIAL GROUP INC (PFG) refers to stock transactions made by corporate insiders—executives, directors, and beneficial owners holding more than 10% of the company's shares. These individuals have access to material non-public information and are required by law to report their trades to the SEC within two business days. Currently, 43 insiders are actively trading PFG stock, having executed 1088 transactions in the past 90 days. The most active insider is Daniel Joseph Houston (Executive), who has made 60 transactions totaling $179.5M.
Get notified when executives and directors at PFG file new Form 4 transactions
Date | Insider | Title | Type | Shares | Price | Value | Flags |
|---|---|---|---|---|---|---|---|
| Feb 23, 2026 | Djurasovic George | Interim General Counsel | Award | 3,504 | $N/A | $0 | |
| Jan 30, 2026 | D. Strable-soethout Deanna | President and CEO | Sale | 7,340 | $95.00 | $697.3K | C-SuiteLarge |
| Jan 29, 2026 | D. Strable-soethout Deanna | President and CEO | Sale | 9,300 | $95.12 | $884.6K | C-SuiteLarge |
| Jan 22, 2026 | D. Strable-soethout Deanna | President and CEO | Sale | 8,025 | $92.56 | $742.8K | C-SuiteLarge |
| Jan 8, 2026 | D. Strable-soethout Deanna | President and CEO | Sale | 300 | $92.50 | $27.8K | C-Suite |
| Dec 24, 2025 | D. Strable-soethout Deanna | Executive | Disposition | 20,715 | $90.05 | $1.9M | Large |
| Dec 24, 2025 | D. Strable-soethout Deanna | Executive | Award | 20,715 | $37.38 | $774.3K | Large |
| Dec 23, 2025 | D. Strable-soethout Deanna | Executive | Disposition | 200 | $90.00 | $18.0K | |
| Dec 23, 2025 | D. Strable-soethout Deanna | Executive | Award | 200 | $37.38 | $7.5K | |
| Dec 19, 2025 | D. Strable-soethout Deanna | Executive | Award | 500 | $37.38 | $18.7K | |
| Dec 19, 2025 | D. Strable-soethout Deanna | Executive | Disposition | 500 | $90.00 | $45.0K | |
| Dec 19, 2025 | Auerbach Jonathan | Executive | Award | 194 | $N/A | $0 | |
| Dec 19, 2025 | Mills Scott | Executive | Award | 294 | $N/A | $0 | |
| Dec 19, 2025 | C. Hochschild Roger | Executive | Award | 340 | $N/A | $0 | |
| Dec 19, 2025 | E. Beams Mary | Executive | Award | 128 | $N/A | $0 |
| TYPE | COUNT | VALUE | % |
|---|---|---|---|
Disposition(D) | 43 | $136.2M | 39.5% |
Award(A) | 834 | $86.4M | 25.0% |
Sale(S) | 109 | $83.6M | 24.2% |
Exercise(M) | 55 | $31.7M | 9.2% |
Payment(F) | 16 | $3.8M | 1.1% |
Purchase(P) | 5 | $3.2M | 0.9% |
Discretionary(I) | 2 | $42.7K | 0.0% |
Gift(G) | 22 | $0 | 0.0% |
Will Acquisition(W) | 2 | $0 | 0.0% |
Insider selling pressure at PRINCIPAL FINANCIAL GROUP INC has increased, with 43 insiders executing 1088 transactions across all time. Total sales of $83.6M significantly outpace purchases of $3.2M, resulting in a net outflow of $80.4M. This selling activity appears largely discretionary, which may warrant closer attention from investors.