RH (RH) is a publicly traded company in the Unknown sector. Across all available filings, 29 corporate insiders have executed 921 transactions totaling $4.9B, demonstrating a bearish sentiment with -$4.8B in net insider flow. The most recent transaction on Jan 31, 2026 involved a transaction of 6,000 shares valued at $0.
No significant insider buying has been recorded for RH in the recent period.
No significant insider selling has been recorded for RH in the recent period.
Based on recent SEC filings, insider sentiment for RH is bearish with an Insider Alignment Score of 1/100 and a net flow of -$4.8B. Insiders are reducing their positions, though this can be driven by factors unrelated to company outlook.
Insider trading at RH (RH) refers to stock transactions made by corporate insiders—executives, directors, and beneficial owners holding more than 10% of the company's shares. These individuals have access to material non-public information and are required by law to report their trades to the SEC within two business days. Currently, 29 insiders are actively trading RH stock, having executed 921 transactions in the past 90 days. The most active insider is Gary G. Friedman (Executive), who has made 123 transactions totaling $1.9B.
Get notified when executives and directors at RH file new Form 4 transactions
Date | Insider | Title | Type | Shares | Price | Value | Flags |
|---|---|---|---|---|---|---|---|
| Jan 31, 2026 | Chi Lisa | SEE REMARKS | Option Exercise | 6,000 | $N/A | $0 | |
| Jan 31, 2026 | Chi Lisa | SEE REMARKS | Option Exercise | 6,000 | $N/A | $0 | |
| Jan 14, 2026 | S. Demilio Mark | Executive | Sale | 2,254 | $220.00 | $495.9K | |
| Jan 13, 2026 | S. Demilio Mark | Executive | Sale | 2,000 | $220.10 | $440.2K | |
| Sep 19, 2025 | S. Demilio Mark | Executive | Sale | 2,000 | $236.13 | $472.3K | |
| Sep 16, 2025 | S. Demilio Mark | Executive | Payment | 3,298 | $230.70 | $760.8K | Large |
| Sep 16, 2025 | S. Demilio Mark | Executive | Option Exercise | 20,000 | $38.04 | $760.8K | Large |
| Sep 19, 2024 | Duban Stefan | Executive | Option Exercise | 100 | $87.31 | $8.7K | |
| Sep 19, 2024 | Duban Stefan | Executive | Option Exercise | 2,125 | $101.25 | $215.2K | |
| Sep 19, 2024 | Duban Stefan | Executive | Sale | 4,285 | $346.37 | $1.5M | Large |
| Sep 19, 2024 | Duban Stefan | Executive | Option Exercise | 1,900 | $25.39 | $48.2K | |
| Sep 19, 2024 | Duban Stefan | Executive | Option Exercise | 160 | $44.52 | $7.1K | |
| Sep 19, 2024 | S. Demilio Mark | Executive | Sale | 1,000 | $345.00 | $345.0K | |
| Sep 18, 2024 | S. Demilio Mark | Executive | Sale | 2,000 | $340.30 | $680.6K | Large |
| Jun 27, 2024 | Alberini Carlos | Executive | Award | 547 | $N/A | $0 |
| TYPE | COUNT | VALUE | % |
|---|---|---|---|
Sale(S) | 596 | $4.8B | 89.5% |
Exercise(M) | 141 | $443.7M | 8.2% |
Payment(F) | 51 | $68.0M | 1.3% |
Purchase(P) | 23 | $37.8M | 0.7% |
Disposition(D) | 1 | $15.5M | 0.3% |
Award(A) | 89 | $0 | 0.0% |
Gift(G) | 18 | $0 | 0.0% |
Other(J) | 2 | $0 | 0.0% |
Insider selling pressure at RH has increased, with 29 insiders executing 921 transactions across all time. Total sales of $4.8B significantly outpace purchases of $37.8M, resulting in a net outflow of $4.8B. This selling activity appears largely discretionary, which may warrant closer attention from investors.