Stitch Fix, Inc. (SFIX) is a publicly traded company in the Unknown sector. Across all available filings, 34 corporate insiders have executed 1066 transactions totaling $352.0M, demonstrating a bearish sentiment with -$15.4M in net insider flow. The most recent transaction on Jan 27, 2026 involved a transaction of 19,347 shares valued at $0.
No significant insider buying has been recorded for SFIX in the recent period.
No significant insider selling has been recorded for SFIX in the recent period.
Based on recent SEC filings, insider sentiment for SFIX is bearish with an Insider Alignment Score of 48/100 and a net flow of -$15.4M. Insiders are reducing their positions, though this can be driven by factors unrelated to company outlook.
Insider trading at Stitch Fix, Inc. (SFIX) refers to stock transactions made by corporate insiders—executives, directors, and beneficial owners holding more than 10% of the company's shares. These individuals have access to material non-public information and are required by law to report their trades to the SEC within two business days. Currently, 34 insiders are actively trading SFIX stock, having executed 1066 transactions in the past 90 days. The most active insider is Katrina Lake (Executive), who has made 556 transactions totaling $126.0M.
Get notified when executives and directors at SFIX file new Form 4 transactions
Date | Insider | Title | Type | Shares | Price | Value | Flags |
|---|---|---|---|---|---|---|---|
| Jan 27, 2026 | O'connor Casey | Chief Legal Officer | Option Exercise | 19,347 | $N/A | $0 | |
| Jan 27, 2026 | O'connor Casey | Chief Legal Officer | Sale | 19,347 | $5.68 | $109.9K | |
| Jan 27, 2026 | O'connor Casey | Chief Legal Officer | Option Exercise | 19,347 | $3.80 | $73.5K | |
| Jan 22, 2026 | O'connor Casey | Chief Legal Officer | Option Exercise | 41,259 | $N/A | $0 | |
| Jan 22, 2026 | O'connor Casey | Chief Legal Officer | Sale | 41,259 | $5.34 | $220.5K | |
| Jan 22, 2026 | O'connor Casey | Chief Legal Officer | Option Exercise | 41,259 | $3.80 | $156.8K | |
| Jan 21, 2026 | O'connor Casey | Chief Legal Officer | Option Exercise | 13,852 | $N/A | $0 | |
| Jan 21, 2026 | O'connor Casey | Chief Legal Officer | Sale | 13,852 | $5.34 | $74.0K | |
| Jan 21, 2026 | O'connor Casey | Chief Legal Officer | Option Exercise | 13,852 | $3.80 | $52.6K | |
| Jan 20, 2026 | O'connor Casey | Chief Legal Officer | Option Exercise | 13,641 | $N/A | $0 | |
| Jan 20, 2026 | O'connor Casey | Chief Legal Officer | Sale | 83,641 | $5.16 | $431.5K | |
| Jan 20, 2026 | O'connor Casey | Chief Legal Officer | Option Exercise | 13,641 | $3.80 | $51.8K | |
| Jan 20, 2026 | Aufderhaar David | Chief Financial Officer | Sale | 24,114 | $5.13 | $123.6K | C-Suite |
| Dec 17, 2025 | Aufderhaar David | Executive | Option Exercise | 219,580 | $5.34 | $1.2M | Large |
| Dec 17, 2025 | Aufderhaar David | Executive | Payment | 161,760 | $5.34 | $863.8K | Large |
| TYPE | COUNT | VALUE | % |
|---|---|---|---|
Sale(S) | 476 | $183.7M | 49.0% |
Purchase(P) | 42 | $168.3M | 44.9% |
Payment(F) | 91 | $13.0M | 3.5% |
Exercise(M) | 17 | $7.4M | 2.0% |
Gift(G) | 4 | $1.5M | 0.4% |
Award(A) | 66 | $1.3M | 0.3% |
Conversion(C) | 311 | $0 | 0.0% |
Other(J) | 58 | $0 | 0.0% |
Disposition(D) | 1 | $0 | 0.0% |
Insider activity at Stitch Fix, Inc. shows mixed signals across all time. While $168.3M in purchases indicates some executive confidence,$183.7M in sales balances the picture, resulting in a modest net flow of -$15.4M.34 insiders have been active, with no strong directional conviction evident in the aggregate data. The most active insider, Katrina Lake, has transacted $126.0M during this period.