Soho House & Co Inc. (SHCO) is a publicly traded company in the Unknown sector. Across all available filings, 8 corporate insiders have executed 48 transactions totaling $134.2M, demonstrating a bullish sentiment with $66.0M in net insider flow. The most recent transaction on Jan 29, 2026 involved a purchase of 11,111,111 shares valued at $100.0M.
No significant insider buying has been recorded for SHCO in the recent period.
No significant insider selling has been recorded for SHCO in the recent period.
Based on recent SEC filings, insider sentiment for SHCO is bullish with an Insider Alignment Score of 75/100 and a net flow of $66.0M. Insiders are accumulating shares, which historically signals confidence in the company's future performance.
Insider trading at Soho House & Co Inc. (SHCO) refers to stock transactions made by corporate insiders—executives, directors, and beneficial owners holding more than 10% of the company's shares. These individuals have access to material non-public information and are required by law to report their trades to the SEC within two business days. Currently, 8 insiders are actively trading SHCO stock, having executed 48 transactions in the past 90 days. The most active insider is Gjorgi Popstefanov (Executive), who has made 1 transactions totaling $100.0M.
Get notified when executives and directors at SHCO file new Form 4 transactions
Date | Insider | Title | Type | Shares | Price | Value | Flags |
|---|---|---|---|---|---|---|---|
| Jan 29, 2026 | Popstefanov Gjorgi | Executive | Purchase | 11,111,111 | $9.00 | $100.0M | Large |
| Jan 29, 2026 | Group Inc Goldman Sachs | Executive | Sale | 1,666,666 | $9.00 | $15.0M | Large |
| Jan 29, 2026 | Group Inc Goldman Sachs | Executive | Sale | 1,666,666 | $9.00 | $15.0M | Large |
| Dec 5, 2025 | Collins Thomas | Executive | Option Exercise | 26,094 | $N/A | $0 | |
| Dec 5, 2025 | Collins Thomas | Executive | Sale | 12,302 | $8.83 | $108.6K | |
| Dec 1, 2025 | Collins Thomas | Executive | Option Exercise | 23,143 | $N/A | $0 | |
| Dec 1, 2025 | Collins Thomas | Executive | Sale | 10,910 | $8.83 | $96.3K | |
| Jul 22, 2025 | Carnie Andrew | Executive | Sale | 100,000 | $6.38 | $638.0K | Large |
| Jul 21, 2025 | Carnie Andrew | Executive | Sale | 89,436 | $6.61 | $591.2K | Large |
| Jul 19, 2025 | Carnie Andrew | Executive | Option Exercise | 401,845 | $N/A | $0 | |
| Sep 4, 2024 | Glassbrooke Allen Thomas | Executive | Sale | 1,271 | $5.50 | $7.0K | |
| Sep 3, 2024 | Glassbrooke Allen Thomas | Executive | Sale | 21,461 | $5.74 | $123.2K | |
| Sep 2, 2024 | Glassbrooke Allen Thomas | Executive | Option Exercise | 53,850 | $N/A | $0 | |
| Aug 27, 2024 | Glassbrooke Allen Thomas | Executive | Sale | 8,557 | $6.09 | $52.1K | |
| Aug 23, 2024 | Glassbrooke Allen Thomas | Executive | Sale | 32,336 | $6.03 | $195.0K |
| TYPE | COUNT | VALUE | % |
|---|---|---|---|
Purchase(P) | 7 | $100.1M | 68.5% |
Sale(S) | 32 | $34.1M | 23.3% |
Disposition(D) | 1 | $12.0M | 8.2% |
Exercise(M) | 8 | $0 | 0.0% |
Insiders at Soho House & Co Inc. are accumulating shares at an accelerated pace. With 8 insiders making 48 transactions totaling $100.1M in purchases versus $34.1M in sales, the net buying activity of $66.0M signals strong executive confidence. Gjorgi Popstefanov (Executive) leads the buying activity with $100.0M in transactions across all time.