Sleep Number Corp (SNBR) is a publicly traded company in the Unknown sector. Across all available filings, 32 corporate insiders have executed 701 transactions totaling $56.7M, demonstrating a bearish sentiment with -$53.8M in net insider flow. The most recent transaction on Dec 15, 2025 involved a transaction of 69,742 shares valued at $0.
No significant insider buying has been recorded for SNBR in the recent period.
No significant insider selling has been recorded for SNBR in the recent period.
Based on recent SEC filings, insider sentiment for SNBR is bearish with an Insider Alignment Score of 2/100 and a net flow of -$53.8M. Insiders are reducing their positions, though this can be driven by factors unrelated to company outlook.
Insider trading at Sleep Number Corp (SNBR) refers to stock transactions made by corporate insiders—executives, directors, and beneficial owners holding more than 10% of the company's shares. These individuals have access to material non-public information and are required by law to report their trades to the SEC within two business days. Currently, 32 insiders are actively trading SNBR stock, having executed 701 transactions in the past 90 days. The most active insider is Samuel R. Hellfeld (Executive), who has made 26 transactions totaling $47.5M.
Get notified when executives and directors at SNBR file new Form 4 transactions
Date | Insider | Title | Type | Shares | Price | Value | Flags |
|---|---|---|---|---|---|---|---|
| Dec 15, 2025 | K. O'keefe Amy | Executive | Award | 69,742 | $N/A | $0 | |
| Nov 4, 2025 | L. Gulis Stephen Jr | Executive | Award | 49,746 | $N/A | $0 | |
| Sep 5, 2025 | D. Krusmark Christopher | Executive | Payment | 890 | $9.73 | $8.7K | |
| Aug 15, 2025 | K. Lee Francis | Executive | Payment | 2,671 | $10.68 | $28.5K | |
| Aug 1, 2025 | P. Ryder Robert | Executive | Purchase | 8,000 | $6.61 | $52.9K | |
| Aug 1, 2025 | P. Ryder Robert | Executive | Purchase | 7,000 | $7.04 | $49.3K | |
| Sep 18, 2024 | L. Kilpatrick Deborah | Executive | Gift | 133 | $N/A | $0 | |
| Sep 18, 2024 | L. Kilpatrick Deborah | Executive | Award | 133 | $19.59 | $2.6K | |
| Sep 18, 2024 | L. Kilpatrick Deborah | Executive | Gift | 133 | $N/A | $0 | |
| Sep 5, 2024 | D. Krusmark Christopher | Executive | Payment | 890 | $14.23 | $12.7K | |
| Aug 15, 2024 | K. Lee Francis | Executive | Payment | 3,000 | $12.17 | $36.5K | |
| Aug 6, 2024 | E. Macadam Stephen | Executive | Purchase | 43,000 | $12.35 | $531.0K | Large |
| May 21, 2024 | Schneider Hilary | Executive | Award | 5,457 | $N/A | $0 | |
| May 21, 2024 | Alegre Daniel | Executive | Award | 1,549 | $15.33 | $23.7K | |
| May 21, 2024 | Eyler Phillip | Executive | Award | 5,457 | $N/A | $0 |
| TYPE | COUNT | VALUE | % |
|---|---|---|---|
Sale(S) | 125 | $55.2M | 38.4% |
Award(A) | 209 | $46.1M | 32.1% |
Payment(F) | 101 | $25.3M | 17.6% |
Exercise(M) | 153 | $14.9M | 10.3% |
Purchase(P) | 10 | $1.4M | 1.0% |
Discretionary(I) | 8 | $555.6K | 0.4% |
Gift(G) | 94 | $295.8K | 0.2% |
Will Acquisition(W) | 1 | $0 | 0.0% |
Insider selling pressure at Sleep Number Corp has increased, with 32 insiders executing 701 transactions across all time. Total sales of $55.2M significantly outpace purchases of $1.4M, resulting in a net outflow of $53.8M. This selling activity appears largely discretionary, which may warrant closer attention from investors.