Under Armour, Inc. (UA) is a publicly traded company in the Unknown sector. Across all available filings, 56 corporate insiders have executed 1044 transactions totaling $600.3M, demonstrating a bearish sentiment with -$353.6M in net insider flow. The most recent transaction on Jan 21, 2026 involved a purchase of 5,000,000 shares valued at $29.5M.
No significant insider buying has been recorded for UA in the recent period.
No significant insider selling has been recorded for UA in the recent period.
Based on recent SEC filings, insider sentiment for UA is bearish with an Insider Alignment Score of 21/100 and a net flow of -$353.6M. Insiders are reducing their positions, though this can be driven by factors unrelated to company outlook.
Insider trading at Under Armour, Inc. (UA) refers to stock transactions made by corporate insiders—executives, directors, and beneficial owners holding more than 10% of the company's shares. These individuals have access to material non-public information and are required by law to report their trades to the SEC within two business days. Currently, 56 insiders are actively trading UA stock, having executed 1044 transactions in the past 90 days. The most active insider is Kevin A. Plank (Executive), who has made 232 transactions totaling $415.4M.
Get notified when executives and directors at UA file new Form 4 transactions
Date | Insider | Title | Type | Shares | Price | Value | Flags |
|---|---|---|---|---|---|---|---|
| Jan 21, 2026 | Prem Et Al Watsa V. | Executive | Purchase | 5,000,000 | $5.89 | $29.5M | Large |
| Jan 20, 2026 | Prem Et Al Watsa V. | Executive | Purchase | 1,769,581 | $5.62 | $9.9M | Large |
| Jan 16, 2026 | Prem Et Al Watsa V. | Executive | Purchase | 1,837,686 | $5.60 | $10.3M | Large |
| Jan 2, 2026 | E. Coltharp Douglas | Executive | Award | 7,026.63 | $N/A | $0 | |
| Jan 2, 2026 | El-erian Mohamed | Executive | Award | 4,437.87 | $N/A | $0 | |
| Jan 2, 2026 | Everson Carolyn | Executive | Award | 986.19 | $N/A | $0 | |
| Jan 2, 2026 | N. Fitzpatrick Dawn | Executive | Award | 5,424.06 | $N/A | $0 | |
| Jan 2, 2026 | W. Gibbs David | Executive | Award | 5,670.61 | $N/A | $0 | |
| Jan 2, 2026 | John Sweeney Robert | Executive | Award | 5,424.06 | $N/A | $0 | |
| Jan 2, 2026 | Whitesell Patrick | Executive | Award | 4,930.97 | $N/A | $0 | |
| Dec 29, 2025 | Holdings Ltd/ Can Fairfax Financial | Executive | Purchase | 1,763,396 | $4.73 | $8.3M | Large |
| Dec 29, 2025 | Holdings Ltd/ Can Fairfax Financial | Executive | Purchase | 734,430 | $4.48 | $3.3M | Large |
| Dec 26, 2025 | Holdings Ltd/ Can Fairfax Financial | Executive | Purchase | 385,850 | $4.42 | $1.7M | Large |
| Dec 26, 2025 | Holdings Ltd/ Can Fairfax Financial | Executive | Purchase | 1,000,000 | $4.64 | $4.6M | Large |
| Dec 24, 2025 | Holdings Ltd/ Can Fairfax Financial | Executive | Purchase | 438,333 | $4.40 | $1.9M | Large |
| TYPE | COUNT | VALUE | % |
|---|---|---|---|
Sale(S) | 202 | $477.0M | 79.1% |
Purchase(P) | 22 | $123.3M | 20.5% |
Exercise(M) | 31 | $1.5M | 0.2% |
Payment(F) | 150 | $858.7K | 0.1% |
Award(A) | 549 | $0 | 0.0% |
Other(J) | 1 | $0 | 0.0% |
Gift(G) | 9 | $0 | 0.0% |
Conversion(C) | 80 | $0 | 0.0% |
Insider selling pressure at Under Armour, Inc. has increased, with 56 insiders executing 1044 transactions across all time. Total sales of $477.0M significantly outpace purchases of $123.3M, resulting in a net outflow of $353.6M. This selling activity appears largely discretionary, which may warrant closer attention from investors.