Ulta Salon, Cosmetics & Fragrance, Inc. (ULTA) is a publicly traded company in the Unknown sector. Across all available filings, 50 corporate insiders have executed 861 transactions totaling $2.8B, demonstrating a bearish sentiment with -$2.6B in net insider flow. The most recent transaction on Dec 15, 2025 involved a transaction of 340 shares valued at $0.
No significant insider buying has been recorded for ULTA in the recent period.
No significant insider selling has been recorded for ULTA in the recent period.
Based on recent SEC filings, insider sentiment for ULTA is bearish with an Insider Alignment Score of 4/100 and a net flow of -$2.6B. Insiders are reducing their positions, though this can be driven by factors unrelated to company outlook.
Insider trading at Ulta Salon, Cosmetics & Fragrance, Inc. (ULTA) refers to stock transactions made by corporate insiders—executives, directors, and beneficial owners holding more than 10% of the company's shares. These individuals have access to material non-public information and are required by law to report their trades to the SEC within two business days. Currently, 50 insiders are actively trading ULTA stock, having executed 861 transactions in the past 90 days. The most active insider is Charles Heilbronn (Executive), who has made 53 transactions totaling $932.8M.
Get notified when executives and directors at ULTA file new Form 4 transactions
Date | Insider | Title | Type | Shares | Price | Value | Flags |
|---|---|---|---|---|---|---|---|
| Dec 15, 2025 | Ann Halligan Catherine | Executive | Gift | 340 | $N/A | $0 | |
| Dec 9, 2025 | Delorefice Christopher | Executive | Award | 1,825 | $N/A | $0 | |
| Dec 9, 2025 | Delorefice Christopher | Executive | Award | 3,649 | $N/A | $0 | |
| Sep 4, 2025 | C. Smith Mike | Executive | Sale | 500 | $528.43 | $264.2K | |
| Sep 1, 2025 | Brok Martin | Executive | Award | 277 | $N/A | $0 | |
| Sep 1, 2025 | Lee Landry Stephenie | Executive | Award | 277 | $N/A | $0 | |
| Jul 2, 2024 | Ann Halligan Catherine | Executive | Sale | 100 | $390.08 | $39.0K | |
| Jun 25, 2024 | J. Caro Jodi | Executive | Sale | 650 | $388.68 | $252.6K | |
| Jun 11, 2024 | A. Little Patricia | Executive | Award | 452 | $N/A | $0 | |
| Jun 11, 2024 | C. Smith Mike | Executive | Award | 452 | $N/A | $0 | |
| Jun 11, 2024 | Ruiz Gisel | Executive | Award | 452 | $N/A | $0 | |
| Jun 11, 2024 | G. Petz Heidi | Executive | Award | 452 | $N/A | $0 | |
| Jun 11, 2024 | Nagler Lorna | Executive | Award | 452 | $N/A | $0 | |
| Jun 11, 2024 | R. Mrkonic George Jr | Executive | Award | 452 | $N/A | $0 | |
| Jun 11, 2024 | R. Macdonald Michael | Executive | Award | 452 | $N/A | $0 |
| TYPE | COUNT | VALUE | % |
|---|---|---|---|
Sale(S) | 267 | $2.7B | 88.3% |
Exercise(M) | 146 | $130.7M | 4.3% |
Purchase(P) | 53 | $99.3M | 3.3% |
Other(J) | 40 | $79.2M | 2.6% |
Payment(F) | 65 | $42.1M | 1.4% |
Award(A) | 231 | $1.3M | 0.0% |
Gift(G) | 34 | $969.1K | 0.0% |
Conversion(C) | 25 | $0 | 0.0% |
Insider selling pressure at Ulta Salon, Cosmetics & Fragrance, Inc. has increased, with 50 insiders executing 861 transactions across all time. Total sales of $2.7B significantly outpace purchases of $99.3M, resulting in a net outflow of $2.6B. This selling activity appears largely discretionary, which may warrant closer attention from investors.