Wayfair Inc. (W) is a publicly traded company in the Unknown sector. Across all available filings, 24 corporate insiders have executed 1155 transactions totaling $828.8M, demonstrating a bearish sentiment with -$621.5M in net insider flow. The most recent transaction on Jan 13, 2026 involved a sale of 9,000 shares valued at $1.1M.
No significant insider buying has been recorded for W in the recent period.
No significant insider selling has been recorded for W in the recent period.
Based on recent SEC filings, insider sentiment for W is bearish with an Insider Alignment Score of 13/100 and a net flow of -$621.5M. Insiders are reducing their positions, though this can be driven by factors unrelated to company outlook.
Insider trading at Wayfair Inc. (W) refers to stock transactions made by corporate insiders—executives, directors, and beneficial owners holding more than 10% of the company's shares. These individuals have access to material non-public information and are required by law to report their trades to the SEC within two business days. Currently, 24 insiders are actively trading W stock, having executed 1155 transactions in the past 90 days. The most active insider is House Capital Llc Spruce (Executive), who has made 6 transactions totaling $277.1M.
Get notified when executives and directors at W file new Form 4 transactions
Date | Insider | Title | Type | Shares | Price | Value | Flags |
|---|---|---|---|---|---|---|---|
| Jan 13, 2026 | Tan Fiona | Chief Technology Officer | Sale | 9,000 | $119.00 | $1.1M | C-SuiteLarge |
| Dec 26, 2025 | Shah Niraj | Executive | Sale | 30,000 | $102.32 | $3.1M | Large |
| Dec 26, 2025 | Conine Steven | Executive | Sale | 30,000 | $102.33 | $3.1M | Large |
| Dec 23, 2025 | Shah Niraj | Executive | Sale | 32,096 | $101.31 | $3.3M | Large |
| Dec 23, 2025 | Shah Niraj | Executive | Sale | 58,648 | $100.10 | $5.9M | Large |
| Dec 23, 2025 | Shah Niraj | Executive | Sale | 19,904 | $99.28 | $2.0M | Large |
| Dec 23, 2025 | Shah Niraj | Executive | Sale | 4,536 | $98.11 | $445.0K | |
| Dec 23, 2025 | Shah Niraj | Executive | Sale | 4,816 | $101.64 | $489.5K | |
| Dec 23, 2025 | Conine Steven | Executive | Sale | 59,680 | $100.10 | $6.0M | Large |
| Dec 23, 2025 | Conine Steven | Executive | Sale | 6,195 | $101.63 | $629.6K | Large |
| Dec 23, 2025 | Conine Steven | Executive | Sale | 30,818 | $101.29 | $3.1M | Large |
| Dec 23, 2025 | Conine Steven | Executive | Sale | 18,753 | $99.26 | $1.9M | Large |
| Dec 23, 2025 | Conine Steven | Executive | Sale | 4,554 | $98.07 | $446.6K | |
| Nov 24, 2025 | Shah Niraj | Executive | Sale | 2,128 | $107.63 | $229.0K | |
| Nov 24, 2025 | Shah Niraj | Executive | Sale | 28,546 | $106.93 | $3.1M | Large |
| TYPE | COUNT | VALUE | % |
|---|---|---|---|
Sale(S) | 774 | $725.1M | 66.5% |
Conversion(C) | 13 | $253.0M | 23.2% |
Purchase(P) | 15 | $103.7M | 9.5% |
Payment(F) | 8 | $8.0M | 0.7% |
Gift(G) | 38 | $0 | 0.0% |
Award(A) | 38 | $0 | 0.0% |
Exercise(M) | 261 | $0 | 0.0% |
Other(J) | 8 | $0 | 0.0% |
Insider selling pressure at Wayfair Inc. has increased, with 24 insiders executing 1155 transactions across all time. Total sales of $725.1M significantly outpace purchases of $103.7M, resulting in a net outflow of $621.5M. This selling activity appears largely discretionary, which may warrant closer attention from investors.