WILLIAMS SONOMA INC (WSM) is a publicly traded company in the Unknown sector. Across all available filings, 36 corporate insiders have executed 1060 transactions totaling $224.2M, demonstrating a bearish sentiment with -$222.4M in net insider flow. The most recent transaction on Feb 2, 2026 involved a transaction of 142 shares valued at $0.
No significant insider buying has been recorded for WSM in the recent period.
No significant insider selling has been recorded for WSM in the recent period.
Based on recent SEC filings, insider sentiment for WSM is bearish with an Insider Alignment Score of 0/100 and a net flow of -$222.4M. Insiders are reducing their positions, though this can be driven by factors unrelated to company outlook.
Insider trading at WILLIAMS SONOMA INC (WSM) refers to stock transactions made by corporate insiders—executives, directors, and beneficial owners holding more than 10% of the company's shares. These individuals have access to material non-public information and are required by law to report their trades to the SEC within two business days. Currently, 36 insiders are actively trading WSM stock, having executed 1060 transactions in the past 90 days. The most active insider is Laura Alber (Executive), who has made 280 transactions totaling $296.6M.
Get notified when executives and directors at WSM file new Form 4 transactions
Date | Insider | Title | Type | Shares | Price | Value | Flags |
|---|---|---|---|---|---|---|---|
| Feb 2, 2026 | J. Ready William | Executive | Award | 142 | $N/A | $0 | |
| Feb 2, 2026 | Huffington Arianna | Executive | Award | 128 | $N/A | $0 | |
| Feb 2, 2026 | Eggleston Bracey Esi | Executive | Award | 132 | $N/A | $0 | |
| Feb 2, 2026 | Campion Andrew | Executive | Award | 132 | $N/A | $0 | |
| Feb 2, 2026 | A. Finucane Anne | Executive | Award | 137 | $N/A | $0 | |
| Jan 27, 2026 | Brooks Jeremy | CHIEF ACCOUNTING OFFICER | Award | 1,221 | $N/A | $0 | |
| Jan 27, 2026 | Brooks Jeremy | CHIEF ACCOUNTING OFFICER | Option Exercise | 409 | $N/A | $0 | |
| Jan 27, 2026 | Brooks Jeremy | CHIEF ACCOUNTING OFFICER | Payment | 169 | $204.67 | $34.6K | |
| Jan 27, 2026 | Brooks Jeremy | CHIEF ACCOUNTING OFFICER | Option Exercise | 409 | $N/A | $0 | |
| Jan 25, 2026 | Bhargava Monica | PRESIDENT POTTERY BARN BRAND | Option Exercise | 8,298 | $N/A | $0 | |
| Jan 25, 2026 | Bhargava Monica | PRESIDENT POTTERY BARN BRAND | Payment | 3,518 | $204.50 | $719.4K | Large |
| Jan 25, 2026 | Bhargava Monica | PRESIDENT POTTERY BARN BRAND | Option Exercise | 8,298 | $N/A | $0 | |
| Jan 14, 2026 | Yearout Karalyn | EVP CHIEF TALENT OFFICER | Sale | 767 | $205.16 | $157.4K | |
| Dec 15, 2025 | Alber Laura | Executive | Gift | 5,390 | $N/A | $0 | |
| Nov 26, 2025 | Alber Laura | Executive | Sale | 12,161 | $181.07 | $2.2M | Large |
| TYPE | COUNT | VALUE | % |
|---|---|---|---|
Payment(F) | 312 | $236.0M | 47.7% |
Sale(S) | 248 | $223.3M | 45.2% |
Exercise(M) | 394 | $18.3M | 3.7% |
Disposition(D) | 13 | $16.0M | 3.2% |
Purchase(P) | 3 | $885.4K | 0.2% |
Award(A) | 36 | $0 | 0.0% |
Gift(G) | 52 | $0 | 0.0% |
Other(J) | 2 | $0 | 0.0% |
Insider selling pressure at WILLIAMS SONOMA INC has increased, with 36 insiders executing 1060 transactions across all time. Total sales of $223.3M significantly outpace purchases of $885.4K, resulting in a net outflow of $222.4M. This selling activity appears largely discretionary, which may warrant closer attention from investors.