YETI Holdings, Inc. (YETI) is a publicly traded company in the Unknown sector. Across all available filings, 31 corporate insiders have executed 474 transactions totaling $1.7B, demonstrating a bearish sentiment with -$1.7B in net insider flow. The most recent transaction on Dec 11, 2025 involved a sale of 4,924 shares valued at $223.2K.
No significant insider buying has been recorded for YETI in the recent period.
No significant insider selling has been recorded for YETI in the recent period.
Based on recent SEC filings, insider sentiment for YETI is bearish with an Insider Alignment Score of 0/100 and a net flow of -$1.7B. Insiders are reducing their positions, though this can be driven by factors unrelated to company outlook.
Insider trading at YETI Holdings, Inc. (YETI) refers to stock transactions made by corporate insiders—executives, directors, and beneficial owners holding more than 10% of the company's shares. These individuals have access to material non-public information and are required by law to report their trades to the SEC within two business days. Currently, 31 insiders are actively trading YETI stock, having executed 474 transactions in the past 90 days. The most active insider is Co-investment Fund V, Llc Cortec (Executive), who has made 12 transactions totaling $632.4M.
Get notified when executives and directors at YETI file new Form 4 transactions
Date | Insider | Title | Type | Shares | Price | Value | Flags |
|---|---|---|---|---|---|---|---|
| Dec 11, 2025 | C. Barksdale Bryan | Executive | Sale | 4,924 | $45.32 | $223.2K | |
| Dec 11, 2025 | C. Barksdale Bryan | Executive | Sale | 4,832 | $45.32 | $219.0K | |
| Nov 21, 2025 | Duff Martin | Executive | Payment | 701 | $38.49 | $27.0K | |
| Aug 25, 2025 | C. Barksdale Bryan | Executive | Payment | 676 | $35.51 | $24.0K | |
| Aug 25, 2025 | John Mcmullen Michael | Executive | Payment | 834 | $35.51 | $29.6K | |
| Aug 25, 2025 | J. Reintjes Matthew | Executive | Payment | 1,754 | $35.51 | $62.3K | |
| Aug 25, 2025 | Duff Martin | Executive | Payment | 399 | $35.51 | $14.2K | |
| Aug 18, 2025 | C. Barksdale Bryan | Executive | Payment | 343 | $34.46 | $11.8K | |
| Aug 18, 2025 | Duff Martin | Executive | Payment | 414 | $34.46 | $14.3K | |
| Aug 18, 2025 | John Mcmullen Michael | Executive | Payment | 454 | $34.46 | $15.6K | |
| Aug 18, 2025 | J. Reintjes Matthew | Executive | Payment | 2,063 | $34.46 | $71.1K | |
| Aug 29, 2024 | John Mcmullen Michael | Executive | Sale | 748 | $40.00 | $29.9K | 10b5-1 |
| Aug 26, 2024 | C. Barksdale Bryan | Executive | Payment | 676 | $40.94 | $27.7K | |
| Aug 26, 2024 | Duff Martin | Executive | Payment | 399 | $40.94 | $16.3K | |
| Aug 26, 2024 | John Mcmullen Michael | Executive | Payment | 834 | $40.94 | $34.1K |
| TYPE | COUNT | VALUE | % |
|---|---|---|---|
Sale(S) | 205 | $1.7B | 98.5% |
Payment(F) | 121 | $20.1M | 1.2% |
Exercise(M) | 50 | $5.9M | 0.3% |
Purchase(P) | 1 | $49.9K | 0.0% |
Award(A) | 94 | $0 | 0.0% |
Gift(G) | 3 | $0 | 0.0% |
Insider selling pressure at YETI Holdings, Inc. has increased, with 31 insiders executing 474 transactions across all time. Total sales of $1.7B significantly outpace purchases of $49.9K, resulting in a net outflow of $1.7B. This selling activity appears largely discretionary, which may warrant closer attention from investors.