Larry Madden serves as Executive at Viant Technology Inc., where they oversee executive responsibilities. Since joining the company, Larry Madden has executed 29 insider transactions totaling $1.2M, demonstrating a bearish approach to their equity position. Their most recent transaction on Jan 22, 2026 involved selling 4,224 shares valued at $55.3K.
Larry Madden currently holds 405,554 shares of Viant Technology Inc. (DSP), valued at approximately $0. This represents their equity stake as Executive.
Based on SEC Form 4 filings, Larry Madden has been a net seller of DSP stock. They have purchased $0 and sold $1.2M worth of shares.
Larry Madden's most recent insider trade was on Jan 22, 2026, when they sold 4,224 shares at $13.09 per share.
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| $11.70 |
| Discretionary |
| Sep 15, 2025 | DSP | $126.5K | Sale | 13,006 | $9.73 | Discretionary |
| Sep 24, 2024 | DSP | $31.0K | Sale | 2,776 | $11.15 | Planned |
| Sep 23, 2024 | DSP | $34.1K | Sale | 3,084 | $11.05 | Planned |
| Sep 20, 2024 | DSP | $12.3K | Sale | 1,116 | $11.02 | Planned |
| Sep 10, 2024 | DSP | $141.0K | Payment | 14,005 | $10.07 | Discretionary |
| Aug 26, 2024 | DSP | $36.3K | Sale | 3,263 | $11.12 | Planned |
| Aug 23, 2024 | DSP | $43.4K | Sale | 3,885 | $11.16 | Planned |
| Jun 10, 2024 | DSP | $129.3K | Payment | 14,009 | $9.23 | Discretionary |
| Mar 15, 2024 | DSP | $0 | Award | 121,490 | $N/A | Discretionary |
| Mar 10, 2024 | DSP | $620.2K | Payment | 61,229 | $10.13 | Discretionary |
| Dec 10, 2023 | DSP | $123.8K | Payment | 16,781 | $7.38 | Discretionary |
| Sep 10, 2023 | DSP | $111.4K | Payment | 16,784 | $6.64 | Discretionary |
| Jun 10, 2023 | DSP | $71.2K | Payment | 16,784 | $4.24 | Discretionary |
| Mar 10, 2023 | DSP | $159.9K | Payment | 38,707 | $4.13 | Discretionary |
| Mar 7, 2023 | DSP | $0 | Award | 112,613 | $N/A | Discretionary |
| Dec 10, 2022 | DSP | $56.9K | Payment | 16,784 | $3.39 | Discretionary |
| Sep 10, 2022 | DSP | $81.6K | Payment | 16,784 | $4.86 | Discretionary |
| Jun 10, 2022 | DSP | $103.4K | Payment | 16,784 | $6.16 | Discretionary |
| Mar 15, 2022 | DSP | $0 | Award | 166,667 | $N/A | Discretionary |
| Mar 14, 2022 | DSP | $131.5K | Sale | 21,628 | $6.08 | Discretionary |
| Dec 10, 2021 | DSP | $157.9K | Payment | 16,784 | $9.41 | Discretionary |
| Sep 13, 2021 | DSP | $230.2K | Sale | 18,404 | $12.51 | Discretionary |
| Aug 9, 2021 | DSP | $1.3M | Payment | 75,521 | $17.73 | Discretionary |
| Feb 10, 2021 | DSP | $0 | Option Exercise | 15,000 | $N/A | Discretionary |
| Feb 10, 2021 | DSP | $375.0K | Sale | 15,000 | $25.00 | Discretionary |
| Feb 9, 2021 | DSP | $0 | Award | 255,000 | $N/A | Discretionary |
| Feb 9, 2021 | DSP | $0 | Award | 255,000 | $N/A | Discretionary |