Sanford Rich serves as Executive at HEALTH BENEFITS DIRECT CORP, where they oversee executive responsibilities. Since joining the company, Sanford Rich has executed 27 insider transactions totaling $138.6K, demonstrating a bearish approach to their equity position. Their most recent transaction on Dec 29, 2025 involved exercising options for 65,789 shares valued at $130.9K.
Sanford Rich currently holds 216,031 shares of HEALTH BENEFITS DIRECT CORP (HBDT.OB), valued at approximately $0. This represents their equity stake as Executive.
Based on SEC Form 4 filings, Sanford Rich has been a net seller of HBDT.OB stock. They have purchased $4.1K and sold $134.6K worth of shares.
Sanford Rich's most recent insider trade was on Dec 29, 2025, when they sold 65,789 shares at $1.99 per share.
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| $1.99 |
| Discretionary |
| Aug 19, 2025 | UMAC | $0 | Award | 2,308 | $N/A | Discretionary |
| Aug 27, 2024 | UMAC | $2.3K | Purchase | 1,300 | $1.75 | Discretionary |
| Aug 26, 2024 | UMAC | $1.8K | Purchase | 1,000 | $1.80 | Discretionary |
| Jul 29, 2024 | UMAC | $10.8K | Award | 6,052 | $1.79 | Discretionary |
| May 20, 2024 | UMAC | $7.4K | Award | 6,584 | $1.13 | Discretionary |
| May 20, 2024 | UMAC | $4.0K | Award | 3,416 | $1.16 | Discretionary |
| Apr 30, 2024 | UMAC | $32.5K | Award | 27,083 | $1.20 | Discretionary |
| Jan 3, 2022 | ASPU | $0 | Award | 26,147 | $N/A | Discretionary |
| Mar 17, 2021 | ASPU | $32.0K | Option Exercise | 16,667 | $1.92 | Discretionary |
| Mar 17, 2021 | ASPU | $32.0K | Payment | 4,233 | $7.56 | Discretionary |
| Jan 6, 2021 | ASPU | $0 | Award | 5,121 | $N/A | Discretionary |
| Sep 16, 2020 | ASPU | $19.0K | Option Exercise | 8,334 | $2.28 | Discretionary |
| Sep 16, 2020 | ASPU | $19.0K | Payment | 1,581 | $12.02 | Discretionary |
| Jul 13, 2020 | ASPU | $112.5K | Sale | 12,500 | $9.00 | Discretionary |
| Sep 17, 2019 | ASPU | $20.3K | Option Exercise | 8,334 | $2.43 | Discretionary |
| Sep 17, 2019 | ASPU | $20.3K | Payment | 3,724 | $5.44 | Discretionary |
| Jul 12, 2019 | ASPU | $12.6K | Option Exercise | 6,771 | $1.86 | Discretionary |
| Jul 12, 2019 | ASPU | $12.6K | Payment | 2,656 | $4.74 | Discretionary |
| Dec 24, 2018 | ASPU | $0 | Award | 6,836 | $N/A | Discretionary |
| Dec 24, 2018 | ASPU | $0 | Award | 2,000 | $N/A | Discretionary |
| Oct 15, 2018 | ASPU | $17.0K | Exercise | 8,334 | $2.04 | Discretionary |
| Oct 15, 2018 | ASPU | $28.5K | Exercise | 12,500 | $2.28 | Discretionary |
| Dec 18, 2009 | HBDT.OB | $0 | Award | 15,000 | $N/A | Discretionary |
| Jan 2, 2008 | HBDT.OB | $0 | Award | 15,000 | $N/A | Discretionary |
| Dec 14, 2007 | HBDT.OB | $0 | Award | 15,000 | $N/A | Discretionary |