William W. Ericson serves as Executive at Rocket Fuel Inc., where they oversee executive responsibilities. Since joining the company, William W. Ericson has executed 71 insider transactions totaling $166.5M, demonstrating a bearish approach to their equity position. Their most recent transaction on Aug 7, 2014 involved purchasing 146,265 shares valued at $697.7K.
William W. Ericson currently holds 41,616 shares of Rocket Fuel Inc. (FUEL), valued at approximately $0. This represents their equity stake as Executive.
Based on SEC Form 4 filings, William W. Ericson has been a net seller of FUEL stock. They have purchased $13.8M and sold $152.7M worth of shares.
William W. Ericson's most recent insider trade was on Aug 7, 2014, when they purchased 146,265 shares at $4.77 per share.
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| $4.74 |
| Discretionary |
| Aug 6, 2014 | PACB | $117.4K | Purchase | 24,761 | $4.74 | Discretionary |
| Aug 5, 2014 | PACB | $530.4K | Award | 114,321 | $4.64 | Discretionary |
| Aug 5, 2014 | PACB | $530.4K | Purchase | 114,321 | $4.64 | Discretionary |
| Jun 12, 2014 | PACB | $273.9K | Purchase | 45,875 | $5.97 | Discretionary |
| Jun 12, 2014 | PACB | $273.9K | Award | 45,875 | $5.97 | Discretionary |
| Jun 10, 2014 | PACB | $359.1K | Purchase | 68,921 | $5.21 | Discretionary |
| Jun 10, 2014 | PACB | $359.1K | Award | 68,921 | $5.21 | Discretionary |
| Jun 9, 2014 | FUEL | $0 | Award | 3,179 | $N/A | Discretionary |
| Apr 15, 2014 | ADMS | $4.2M | Purchase | 265,150 | $16.00 | Discretionary |
| Apr 15, 2014 | ADMS | $0 | Conversion | 511,328 | $N/A | Discretionary |
| Apr 15, 2014 | ADMS | $0 | Conversion | 1,029,984 | $N/A | Discretionary |
| Apr 15, 2014 | ADMS | $410.6K | Purchase | 25,661 | $16.00 | Discretionary |
| Apr 15, 2014 | ADMS | $50.3K | Purchase | 3,146 | $16.00 | Discretionary |
| Apr 15, 2014 | ADMS | $96.7K | Purchase | 6,043 | $16.00 | Discretionary |
| Jan 30, 2014 | FUEL | $101.1M | Sale | 1,656,776 | $61.00 | Discretionary |
| Sep 25, 2013 | FUEL | $0 | Conversion | 11,433,501 | $N/A | Discretionary |
| Sep 25, 2013 | FUEL | $13.0M | Sale | 480,770 | $26.97 | Discretionary |
| Sep 19, 2013 | FUEL | $0 | Award | 1,872 | $N/A | Discretionary |
| Jul 30, 2013 | RALY | $33.1M | Sale | 1,406,647 | $23.54 | Discretionary |