Vitacost.com, Inc.
Vitacost.com, Inc. (VITC) is a publicly traded company in the Unknown sector. Across all available filings, 16 corporate insiders have executed 65 transactions totaling $317.4M, demonstrating a bullish sentiment with $238.2M in net insider flow. The most recent transaction on Aug 18, 2014 involved a purchase of 3,749,701 shares valued at $30.0M.
VITC Insider Activity Summary
Who Is Buying VITC Stock?
No significant insider buying has been recorded for VITC in the recent period.
Who Is Selling VITC Stock?
No significant insider selling has been recorded for VITC in the recent period.
Is Vitacost.com, Inc. Insider Trading Bullish or Bearish?
Based on recent SEC filings, insider sentiment for VITC is bullish with an Insider Alignment Score of 88/100 and a net flow of $238.2M. Insiders are accumulating shares, which historically signals confidence in the company's future performance.
VITC Frequently Asked Questions
Understanding VITC Insider Activity
Insider trading at Vitacost.com, Inc. (VITC) refers to stock transactions made by corporate insiders—executives, directors, and beneficial owners holding more than 10% of the company's shares. These individuals have access to material non-public information and are required by law to report their trades to the SEC within two business days. Currently, 16 insiders are actively trading VITC stock, having executed 65 transactions in the past 90 days. The most active insider is Co Kroger (Executive), who has made 2 transactions totaling $275.4M.
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Track Vitacost.com, Inc. Insider Activity
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